
# Style

The **Style** feature in the **Freepik AI Image Generator** lets you define the **visual identity** of your images. It gives you control over the aesthetics of your creations.

## What is the Style feature?

**Style** is an AI training feature that helps you create consistent, **on-brand visuals**. You can apply unique styles across multiple images, ensuring visual **cohesion** and alignment with your creative direction. It allows you to:

- Generate visuals that match your brand identity.
- Apply artistic or photographic styles with a few clicks.
- Save, reuse, and adapt styles across projects.
- Reduce the need to repeat instructions in prompts.

## How to create a Custom Style

To create a custom style from scratch:

<StepGuide steps={[
  {
    title: 'Open the <a1>AI Image Generator</a1> and click on Style in the left sidebar.',
    titleLinks: {
      a1: 'https://www.freepik.com/pikaso/ai-image-generator',
    }
  },
  {
    title: 'Click New Style.'
  },
  {
    title: 'Add a name and description.'
  },
  {
    title: 'Choose how you want to define the style: by prompt, by a reference image, or by images.'
  },
  {
    title: 'If desired, mark Publish your style to make it public.'
  },
  {
    title: 'Click Create your style.'
  },
]} />

<InfoCard title="Pro tip" content="Image-based styles should include large (2,000px+), varied visuals. Avoid unwanted elements. A clean, focused set ensures better results."  />

## How to use an image reference as a style

You can also create a custom style by using a single image as a reference.

To do this:

<StepGuide steps={[
  {
    title: 'Go to the Style tab and click on the photo icon.'
  },
  {
    title: 'Drag and drop an image or upload your visual.'
  },
  {
    title: 'Click on Use image.'
  },
  {
    title: 'Write a prompt, choose a mode, and hit Generate.'
  },
]} />

<InfoCard title="Pro tip" content="Choose a clean image without unwanted elements (people, colors, objects) to help the AI stay on track."  />

## How to use the preset styles

When you click Style in the left sidebar of the AI Image Generator, you’ll see a list of predefined styles ready to use. To apply one:

<StepGuide steps={[
  {
    title: 'Click on any style to activate it.'
  },
  {
    title: 'Write your prompt.'
  },
  {
    title: 'Choose the generation mode.'
  },
  {
    title: 'Click Generate.'
  },
]} />

These styles help you apply a consistent visual tone.

## Tips for using Style

- Most styles work best with Mystic 1.0 and Mystic 2.5.
- If combining a style with a Character, adjust the intensity sliders of both to balance results.
- When upscaling, subtle style elements might fade. Try lowering Creativity and raising Resemblance for better preservation.
- In Google Imagen 3, styles are less effective; use detailed prompts instead.

## Use cases for top styles

These are some of the most popular and versatile styles in the AI Image Generator. Here's how to use each one depending on your project:

- **#widelensplay**: Use it to create wide-angle, high-energy images with vibrant colors and expressive faces. It’s great for casual ads, editorial portraits, and social content.
- **#mediterraneanstrokes**: This style is great for creating visuals with a painted, textured feel. Works well with simple compositions, portraits, and timeless scenes.
- **#silentnoir**: It is ideal for creating moody visuals with high contrast and a vintage film look. Use it for editorial concepts, mystery visuals, or artistic photo stories.
- **#highendlight**: This style delivers clean lighting, soft textures, and elegant framing. Use it for food, fashion, or beauty campaigns with a modern and editorial feel.
- **#filmeffect**: Use this style when you want your visuals to feel nostalgic and cinematic. It is the best option when generating golden hour scenes, emotional storytelling, or candid portraits.
- **#avantgardeeditorial**: Best suited for experimental fashion shoots, high-contrast visuals, and unconventional compositions.

## Usage limits and rights

**Each generation uses credits**. The amount varies depending on the selected [image AI mode](https://www.freepik.com/ai/docs/image-ai-modes).

All generated content is subject to [Freepik's Terms and Conditions for AI Products](https://www.freepik.com/legal/terms-of-use#nav-ai-products). You can use AI-generated images for personal or professional purposes, as long as they don’t infringe on third-party rights.

Looking for more inspiration? Visit the **Inspiration** tab in the [AI Image Generator](https://www.freepik.com/pikaso/ai-image-generator) to explore community-created styles and prompts.

Ready to go further? Learn how to use the [Composition feature](/ai/docs/composition) to guide your image layout.