AI Assistant

    What is the AI Assistant?

    Freepik AI Assistant is a conversational tool powered by ChatGPT-4o that lets you create and edit visual content in real time by simply describing what you need.

    You can access the AI Assistant from the homepage or directly through the AI Suite. In addition to chatting, you can upload your images or reuse AI-generated visuals to edit them.

    How does the AI Assistant work?

    The AI Assistant works through real-time conversation. You describe what you want, and the Assistant generates or edits visuals accordingly.

    To make the process more efficient and tailored to your needs, the Assistant also includes a set of features you can use alongside the chat.

    Choose the aspect ratio, style, and colors

    These settings help define the overall look and format of the image before it's generated. Choosing the right aspect ratio ensures your image fits the intended format. The Styles feature influences the visual tone, and the right color palette helps keep the output consistent with your branding or creative direction.

    To apply them:

    • Select the aspect ratio button from the horizontal bar just below the chat input. Pick the one that fits your idea.
    • Click the style icon (a star) to choose a predefined style or select your own.
    • Click the palette icon to pick or add a custom color palette for the image.

    Using Composition in the AI Assistant

    Composition helps you shape your idea visually before generating the image. Instead of relying only on text, you can sketch a basic layout to communicate what you have in mind.

    To use it:

    This is especially useful for users who want more control over the layout or specific elements in their image.

    AI Assistant workflows

    Workflows are guided processes designed to help you complete specific design tasks more efficiently, without writing prompts. They're ideal when you want to save time or follow a more structured creation process.

    To use a workflow:

    These workflows are built for multiple design needs and developed with input from creative professionals.

    Usage limits and rights

    Each generation uses credits, and the amount may vary depending on the model: 150 credits per image when using AI Assistant – GPT-4o, and 500 credits per image for AI Assistant – GPT-4o High. You can generate and download as many images as you like. Image downloads do not count toward your daily Freepik asset download limit.

    All generated content is subject to Freepik's Terms and Conditions for AI Products. You're welcome to use AI-generated images for personal or professional use as long as they don't infringe on third-party IP rights.