Google Imagen 4

Introduction

Google Imagen 4 is one of the most advanced image generation models available today, delivering ultra-high-quality visuals from simple text prompts. It’s designed to handle typography, layout, and photorealism with exceptional precision, making it a powerful model for creators, marketers, and designers. In Freepik, you can choose between Imagen 4 Fast, Imagen 4, and Imagen 4 Ultra, depending on the quality and speed you need.

In this guide, you’ll learn how Imagen 4 works, how to use it in Freepik, and how to get the best results with your prompts.

What is Google Imagen 4?

Imagen 4 is a state-of-the-art text-to-image model developed by Google DeepMind. It creates high-resolution images from text prompts and supports multiple aspect ratios. Unlike earlier versions, it includes superior text rendering, producing sharp, legible typography directly inside visuals.

Inside Freepik, you’ll find three versions of the model:

• Imagen 4 Fast, designed for quicker generations.
• Imagen 4, which balances quality and speed.
• Imagen 4 Ultra, offering the most detailed and refined outputs.

All versions support the same prompt structure and aspect ratio options, so you can choose the best fit for your workflow.

Image generation features of Imagen 4

Imagen 4 delivers photorealistic detail, clear typography, multiple aspect ratios, and resonant styles across both photorealistic and artistic use cases:

• Ultra‑realism and texture clarity: Captures intricate details like hair, water droplets, and fabrics.
• Advanced typography support: Generates clear, correctly spaced text, which makes this model ideal for posters, signage, and editorial layouts.
• Speed and efficiency: The Fast version of Imagen 4 is up to 10× faster than Imagen 3.
• Flexible artistry: Renders photorealism, anime, watercolors, ink-wash, surreal, and more.
• Multiple aspect ratios: Offers aspect ratio presets like 1:1, 4:3, 3:4, 9:16, and 16:9.

While Imagen 4 is one of the most capable image models available, it does have some limitations. It may struggle with prompts that require precise object counts or exact spatial arrangements. Crowded scenes with overlapping elements can sometimes result in distortions or inconsistencies. Some content may also be filtered out due to safety or copyright restrictions.

Pros and cons

How to access Google Imagen 4?

You can use Google Imagen 4 directly inside the Freepik AI Suite, without the need to access external platforms or tools. It’s available in the AI Image Generator, alongside other powerful models, all in one place.

Freepik offers a simple, user-friendly experience that lets you switch models, apply styles, edit images, and explore prompts effortlessly. It is the easiest way to generate high-quality visuals with Imagen 4.

How to use Imagen 4 inside Freepik: step-by-step

Generating high-quality images with Google Imagen 4 in Freepik is simple. Follow these steps to get started:

Prompting tips to get the best results with Imagen 4

To get the best results with Google Imagen 4, it’s important to write clear, structured prompts. Below are some practical tips to help you guide the model more effectively and make the most of its visual capabilities:

• Use clear, cinematic language: specify perspective ("close-up"), lighting ("golden hour"), environment, and action.
• For typographic elements: define font style, size, placement, and purpose (e.g., "bold sans serif title at top").
• Be specific with numbers, but avoid overly complicated spatial instructions.
• Indicate desired style, like photorealistic portrait or watercolor illustration.
• Start simple, refine after initial generation to improve continuity and layout.

Here is an example prompt to illustrate these tips:

Prompt: Editorial retro food poster featuring a single crispy fried chicken burger on a plate, placed on a vintage red leather car seat. Large, bold, groovy white bubble typography reads “Tasty Burger.” Warm lighting, cinematic shadows, nostalgic American diner aesthetic, shallow depth of field, and bold design composition.

Discover the power of Imagen 4: Image examples and prompts

Prompt: A cinematic editorial shot of a couple on a motorcycle in a dark tunnel, illuminated by moody green neon lights. The woman embraces the man from behind. Her eyes are closed. The man wears a silky, light-green patterned shirt and stares ahead with intensity. High-fashion styling, dreamlike atmosphere, cyber-noir tone, shallow depth of field, surreal lighting. Shot on 35mm film.

Prompt: A fashion-forward cinematic photograph of a strawberry blonde man walking through a crowded street in New York City. The camera captures motion blur in the people around him, emphasizing his stillness and intensity. The image glows with golden-hour light, featuring lens flare and dynamic shadows. Editorial style: atmospheric, expressive, and surreal. A fashion moment captured on 35mm film with bokeh and soft focus around the edges.

Prompt: A close-up portrait of a woman lit solely by symbolically shaped shadows, like a heart or butterfly, cast across her face. A dark environment surrounds her, with glowing soft edges, high-contrast lighting, and an expressionless yet intense gaze. Luxury fashion editorial with a cinematic noir vibe.

Prompt: Cinematic editorial shot of a woman standing in the doorway of a metro train. She wears a butter-yellow mini dress and red Mary Janes, paired with a small baby-blue handbag. Soft lighting, pastel tones, retro film aesthetic, urban setting. High fashion meets an everyday moment.

Prompt: A high-fashion editorial photograph of an Asian woman seated in front of a vibrant street fruit stand. She wears a sleek, long-sleeved pink dress paired with striking metallic silver knee-high boots. The setting is an urban market, filled with crates of oranges, limes, and tropical plants. The lighting is natural daylight, enhanced by a cinematic, filmic tone. Ultra-detailed styling, where streetwear meets high fashion; moody color grading and a 35mm film aesthetic.

Prompt: Editorial fashion photo of an African-American man in a black leather shearling jacket, leaning into a beige car from the outside. The scene is viewed from inside the car, with sharp shadows, clean light, and cinematic framing. A desert landscape stretches out behind him, creating a moody atmosphere with a 35mm film look and high-fashion aesthetic.

Google Imagen 4 vs. other AI image models

Freepik offers access to a variety of AI image generation models, each optimized for different needs. The table below compares Google Imagen 4 to other top models based on strengths and ideal use cases, so you can decide which one fits your project best.

Final thoughts about Imagen 4

Google Imagen 4 redefines text-to-image generation, delivering unmatched realism, sharp typography, fast results, and diverse styles. It's ideal for designers, marketers, educators, and creators seeking high-quality visuals in seconds.

Ready to try it? Start creating with Google Imagen  4 in the Freepik AI Image Generator.

FAQs about Google Imagen 4

Can I use Imagen 4 for commercial use?

Yes, Freepik’s standard license applies. Imagen 4 creations are can be used for personal or business use, provided they don’t infringe third-party copyrights.

How many credits does using Imagen 4 cost?

Google Imagen 4 is available exclusively for Premium+ and Pro users, both of which include unlimited image generation and editing across all models, Imagen 4 included. Please note that Enterprise still operate under a credit-based system. If you’d like to learn more about available plans and pricing, you can visit our pricing page for full details.

What types of images work best with Imagen 4?

Google Imagen 4 performs best with prompts that describe photorealistic scenes, product mockups, or layouts that include text or graphic elements. It handles lighting, reflections, and material textures with high precision, making it especially effective for realistic renders, editorial-style visuals, and branded content. It also supports artistic styles like anime, watercolor, and sketch, but its strongest results come from structured, detailed prompts with clear visual intent.

Does Imagen 4 support different aspect ratios?

Yes, it does. Built-in ratios include 1:1, 4:3, 3:4, 9:16, and 16:9.