Discover the New Christmas Trends of Freepik on Pinterest
At Freepik we are proud to announce our new collaboration with Pinterest, the visual discovery app with which it is possible to create boards to pin, point out and discover new trends in design, decoration and creativity. This collaboration is part of Pinterest’s annual campaign: Trend Badges, an advertising solution that inspires potential users when they are deciding which ideas to try. For this new 2020 edition, from Freepik we have created exclusive designs of Christmas wallpapers with which you can personalize all your devices.
At Trend Badges 2020, we share ideas for festive wallpapers as it is one of our specialties. In Freepik you can find more than 25,000 resources (photos, vectors, psd …) with the theme of “christmas wallpapers”. In addition, at this time of the year, searches for “iPhone Christmas wallpaper” have multiplied by 200, according to Pinterest, so we have taken advantage of this specific trend to highlight the festive wallpapers of our platform with four pins and two videos. Thanks to this input we are able to provide ideas for consumers interested in personalizing their phones.
According to Carmen Guerreo, Chief Marketing Officer (CMO) de Freepik Company: “this collaboration between Pinterest and Freepik to promote the Trend Badges of 2020 is a millestone for both brands as it joins the most important social image network with the largest platform of free images. Together we are offering users the newest and most original Christmas backgrounds for devices of this 2020. With our more than 10 million graphic resources, at Freepik we strive every day to help anyone communicate with creativity and a design appropriate to what he wants to convey, as well as to inspire design professionals in the creation of their projects ”.
Each month, more than 400 million people around the world come to Pinterest to make inspired purchasing decisions for their everyday life. They are looking for new ideas including what to cook for dinner, what skincare routine to try or how to decorate their home. Likewise, every month almost 30 million users come to Freepik to find graphic resources that aloww them spread those ideas and messages. At Freepik we can benefit of the timing and advance planning with which Pinterest users look for inspiration. We can use this insight to fully understand what consumers are searching for and offer exactly what they need in between our 10 million resources.
Thanks to this new trend we have the opportunity to reach an audience open to decision-making on Pinterest and to become new subscribers to Freepik.