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Valentine’s Day, when you can feel love is in the air

2 months and 17 days till the most romantic date of the year!

This day it’s the perfect occasion to show all your affection to your loved ones. But, do you know the origins of this date, and why is it celebrated on the 14th of February? Find, in just one place, some interesting information about this festivity and lots of creative graphic assets for your unique projects! Show more

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Love is everywhere with these tender Valentine’s Day designs!


Are you ready? Get yourself surrounded by the symbols of love. Do you know which they are? Let’s find out!

Valentine’s Day Color Palette

  • HEX rgb(242, 82, 112)
  • RGB rgb(242, 82, 112)
  • CMYK rgb(242, 82, 112)
  • HSL rgb(242, 82, 112)
Download color palette

File available in .ASE format

Fiery pink, the color of passion and desire

Fiery pink is all about emotions, passion, and, of course, love. Even though Valentine’s Day palette color is a wide range, this is one of the first colors that come into our minds when thinking of the most romantic day of the year. There are many reasons why it is associated with this day: fiery pink is the color of playfulness, assurance, and tenderness . It is also associated with joy, desire, and passion, something that is very present in romantic relationships too. This color can also express other emotions quite different from love, such as confidence, liveliness, or even self-assurance.

  • HEX rgb(242, 155, 155)
  • RGB rgb(242, 155, 155)
  • CMYK rgb(242, 155, 155)
  • HSL rgb(242, 155, 155)
Download color palette

File available in .ASE format

Pastel pink, the hue of tenderness, kindness, and sweetness

Pastel pink is the color of healing, sweetness, warmth, and many other positive feelings. It’s not strange that this relaxing color is part of San Valentines’ palette! It has been traditionally associated with femininity and important causes, such as Breast Cancer Awareness month. Pale pink ribbons help raise awareness and they are also a great item to honor survivors. This hue is known to have a calming effect too. Did you know that it’s sometimes used in places like hospitals and other therapy centers? Going back to the issue of love, pastel pink is simply perfect to depict feelings like a deep connection with your soulmate, to convey your tenderness, and to express genuine affection.

  • HEX rgb(242, 208, 211)
  • RGB rgb(242, 208, 211)
  • CMYK rgb(242, 208, 211)
  • HSL rgb(242, 208, 211)
Download color palette

File available in .ASE format

A delicate and gentle touch of pale pink never hurt anybody!

There is no doubt why pale pink is also one of the colors of Valentine’s Day, as it’s a blend between white and red! This aesthetic color’s significance goes further than just romantic love. It’s related to a more innocent and young love, and it’s used to represent familiar or friendly love. Pale pink has also been associated with qualities traditionally attributed to women, such as compassion, softness, and kindness. Many flowers that are gifted in this romantic festivity come in beautiful pink hues, such as tulips, peonies, or roses. These last ones represent innocent love, so they’re perfect to give on this special occasion!

  • HEX rgb(138, 191, 176)
  • RGB rgb(138, 191, 176)
  • CMYK rgb(138, 191, 176)
  • HSL rgb(138, 191, 176)
Download color palette

File available in .ASE format

Enjoy nature and love adding some strokes of green sheer to your life

Nature translates into green sheen. This vibrant color is part of forests, woods, plants, and other impressive natural sceneries. Green sheen has the same effects that flora triggers on us: feelings of positivity, calmness, relaxation, and good health. It is also helpful for reducing stress and anger. This soothing touch of green is the same one that we get when we are in love. Love is happiness, tranquility, serenity, and peace of mind. Although green sheen is not as typical as red to represent love, there is no doubt: love is like nature for us. Its is so powerful that it can heal us, it makes us grow, and it is the key for creating life.

  • HEX rgb(223, 175, 65)
  • RGB rgb(223, 175, 65)
  • CMYK rgb(223, 175, 65)
  • HSL rgb(223, 175, 65)
Download color palette

File available in .ASE format

Goldenrod, one of the most powerful colors of nature

Have you ever seen a goldenrod? This beautiful flower seems to have the energy and beauty of the sun. Its delicate color is a mix of a little bit of golden with some yellow touches, a powerful combination that connects with the earth itself. The warmth of the color it’s also a part of love. This feeling, as the goldenrod hue, reflects pure energy, happiness, success, and positivity. It’s also the color of strength, stability, and hope. The different feelings and emotions that the goldenrod color expresses are the perfect match and complement for shades like shades like light pink, green sheen, fiery pink, and pale pink.


Let’s dive into the brief origins, most relevant facts and learn more about the history of Valentine’s Day

Valentine’s Day is a marked date for every couple worldwide. On this special festivity, tons of chocolates, flowers, and postcards are gifted to our loved ones. Nowadays, we have the conception that this is a pure commercial day, but do you know its true origins? It’s quite hard to establish a certain starting point for this festivity. There are some pieces of evidence that Valentine’s Day has some dark origins, but for Christians, it all starts in the 3rd century, when the figure of St. Valentine appeared. In any case, if you want to discover more about it – just keep reading!

5th century

A feast with unclear origins, devoted to the cult of fertility

Discovering the Early origins of Valentine’s Day: Lupercalia

Some historical currents place the early origin of Valentine’s Day in this ancient pagan festival, whose origins can be traced back to some centuries before Christ. It means “Festival of the Wolf”, and was celebrated in part in honor of Lupa, the she-wolf who breastfed the founders of Rome, Romulus, and Remus. Every February 15, a group of priests called “Luperci” would gather near the Lupercal cave on Mount Palatine. What happened here had nothing to do with the festivity we know today, as this festival was full of sacrifices and rituals that served to ward off evil spirits and invoke fertility.

3rd century A.C.

Who was Valentine?

Claudius II’s Law and Valentine’s execution

Under the rule of Roman emperor Claudius II “the Gothic”, a restrictive law was enacted, where marriage to young soldiers was forbidden. Valentine, a former doctor who converted to Christianity and turned a priest, went against this law and officiated secret weddings. After being discovered, he was arrested and imprisoned. There, the officer challenged him to make a miracle: to restore his daughter Julia her sight. Despite achieving this, Valentine was executed on February 14, 269. Before his tragic final, he sent a farewell letter to his beloved Julia, signing it with “From your Valentine”.

494 A.C.

Valentine became a saint, and his cult started

Pope Gelasius I and Saint Valentine

Pope Gelasius, I marked a before and after in the feast of St. Valentine. This celebration arose with the firm intention of ending the violent pagan feast of Lupercalia – and so it was. The festivity that commemorated the life and work of St. Valentine was first celebrated in the year 492, consolidating in 496, during the papacy of Gelasius I, who finally ended this ancient feast. For a thousand years, this festivity was included in the Christian calendar, until 1965, when Pope Paul VI, the head of the Church, removed it, considering its history more a legend than a reality.

19th & 20th centuries

First Valentine’s postcards and marketing

Times change, and this festivity is also modernized

Do you know when was the first St. Valentine’s postcard created? Its history is older than you think: it all started in 1415, when the Duke of Orleans, imprisoned in the Tower of London, sent a postcard to his beloved wife. In the United States, they became popular after the Revolutionary War and started to be mass-produced during the 19th and early 20th centuries. The rest is history: nowadays, this romantic festivity is full of creative marketing and products of all kinds, from lovely teddy bears to beautiful letters, all designed to show our love to our partners, family, or friends!


Discover the regional peculiarities of St. Valentine’s Day

Now you’ve found out the origins of the most romantic holiday of all, let’s learn more about how it is celebrated around the world today! From America, to Europe, or Asia, we’ll be travelling to different places to discover some amazing peculiarities and satisfy your curiosity. Will you join us on this exciting journey?

United States

The most romantic gifts can be found here! Lots of flowers, balloons, heart-shaped candies, and delicious chocolates fill the streets in every city in the United States each 14th of February. Since the last century, exchanging romantic postcards has been a constant between couples, and this tradition has evolved. Right after Christmas and the spectacular New Year’s Day, every store gets repleted of Valentine’s greeting cards and postcards, lovely decorations, or beautiful flowers. On this day, they don’t only celebrate romantic love, but it also exalts the great value of friendship and family. It’s also the perfect occasion to go to the cinema and see a romantic comedy or have a special dinner in a fancy restaurant. There are endless possibilities!


This beautiful South-American country welcomes you on this special day “Bem-vindos!” In this Latin American country, Valentine’s Day is quite different. This festivity takes place every June 12, on the eve of a feast in honor of the Portuguese Saint Anthony of Padua, and it’s known as “Dia dos Namorados”. This tradition spread directly from the Iberian Peninsula to Brazil, a country with a strong Catholic presence nowadays. The idea of celebrating a holiday around love originated in the middle of the 20th century. But, far from being encouraged by pure romanticism, we owe it to the publicist João Dória who, in 1949, launched a marketing campaign to increase sales in June. He chose this date and a powerful slogan, which made this celebration continue to this day. Even so, some things stay the same: roses and gifts are still the protagonists of this festivity!


¡Hola! Keep reading to discover some curious traditions in this beautiful place, Valentine’s Day is known as “Día de los Enamorados”, and like in other countries, gifts are the main protagonists! Roses, boxes of chocolates, or romantic novels are the favorite gifts for this day. These are usually accompanied by Valentine’s Day cards, in which couples write down some words of love and affection to each other. Candlelight dinners, a romantic stroll, or a cinema date are usual – any excuse is a good one to spend time together, right? For some years now, on February 13, they celebrate the so-called “Singles’ Day”, a tradition that emerged in China to normalize being single and end the pressure of finding a romantic partner. Also, as a sort of joke, February 14 is known as “San Solterín” among young people in this Mediterranean country!


This paradisiacal island has some peculiarities to show you Get ready – now it’s time to travel to the Caribbean Sea! Do you know when this festivity was first celebrated in Cuba? We have to travel a few centuries back, to the 14th of February 1841, when “La Valentina”, a “contradanza” directed by Tomás Buelta y Flores, was first premiered at Tacón Theater in Havana. Since then, this celebration has been steeped in the United States tradition, as they also embrace both romantic and friendship love. Valentine’s Day is also the date many Cubans decide to give their partners an engagement ring as a sign of pure and true love, and lots of couples fill the famous “Malecón” in Havana, promising each other eternal love. And of course, there’s always room for some delicious chocolates, postcards, teddy bears, or romantic dinners!


Attention travelers: the last stop is coming! On this vast continent, we can find some curious particularities! In Japan, only women give gifts, more specifically, just one: chocolate! Depending on how fond you are of the person, you give them one type or another – for example, you should gift your partner with the so-called “honmei-choko”, but there’s also room for family and friends. Moving on to China, the “Qi-Xi Festival” has been celebrated as Valentine’s Day since the times of the Han Dynasty, but this tradition has lost momentum. Here they also exchange lots of gifts, but take note: you shouldn’t give either umbrellas or shoes, as they mean you’re breaking the relationship! Another particularity of the continent is that every March 14 takes place the “White Day”, where men are the ones who must give white chocolate to women.