Saint Joseph’s Day: Father’s Day in Spain. For Spanish people, Father’s Day takes place on March 19th. It takes place during Saint Joseph’s Day: Saint Joseph is the legal father of Jesus, so it was the perfect match to celebrate Father’s Day. Do you want to know about the history of this holiday in Spain? Manuela Vicente Ferrero (Dehesa de la Villa, Madrid), a school teacher, organized Father’s Day with her students in 1948. She thought that dads deserved a special day, following the tradition of Mother’s Day. She chose Saint Joseph’s Day as the date for it because of three main reasons: first, because Saint Joseph was a devoted father and a humble person. Second, because he is depicted in the Bible as the embodiment of hard work and, as such, he is the patron saint of laborers. In the third place, because Spain has traditionally been a Catholic country. During this first Father’s Day, Manuela organized a kid festival, a mass, and more activities. The students made some handicrafts for their daddies as well. It was a huge success, so many other schools celebrated Father’s Day in the following years. Galerías Preciados and El Corte Inglés, two department store groups, also liked the idea. They saw their opportunity to increase sales, so they launched several marketing campaigns to promote Father’s Day.