Power of psychology typography
In designing a creative project, the choice of typography is essential to give personality to our work. The truth is that, sometimes, we make every effort to creative image and colors, and do not pay the necessary attention to this aspect.
We chose random typography and at the end we realize that our work is incomplete, something is missing. Imagine that we designed a logo for a traditional business and use a source of fantasy. A little strange his choice not?
Typography, like color, is a essential resource when express emotions. So we must ask before choosing what we want to transmit? Similarly, we must also know the format that is used is not the same as using a serif font, such as Times New Roman, to design a restaurant menu and use it to create a blog post. It’s important picking out between paper or digital.
So, once we have the clear idea about what we want to transmit and in what format, we know a little better typographic universe for high quality projects and in line with our ideas.
Serif
The origin of serif fonts dates back to the past, to the time where carvers shaping letters on stone blocks. A difficult activity in securing the straight edges of letters, so the serifs technique was developed: highlight he cross for finishing almost all letters lines. Thus, it began serif font so characteristic for their shots at the ends of letters.
It is appropriate to use a serif font to transmit values as tradition, classic elegance or reliability. Throughout history, they have appeared in corporate and institutional projects. Recommended for long texts, because in reading this typeface creates an imaginary line under the text that guides the reader’s eye. Examples of such sources are world famous: Times New Roman, Palatino, Garamond, Courier or Book Antiqua. Although there were other examples like:
Sans Serif
Sans Serif fonts mean modernity, opposite that feeling of solemnity the opposite of that feeling of solemnity that transmit Serif typography. These fonts arise during the Industrial Revolution (XVIII century) in England when Willian Caslon (1816) created the first Sans Serif font English Egyptian.
Technological improvements this stage favored the consolidation of typographic measurement system and, therefore, the appearance of different typographic ranges.
Such fonts have been associated with commercial activities as their characteristics were suitable for printing labels, envelopes and packaging.The rounded shape and no shots have been key to the creation of banners, posters or billboards. Sans Serif marked a break with the traditional universe, a way to modernity.
Through Sans Serif we convey ideas associated with modernity, security, neutrality, minimalism or enthusiasm. Some examples can be found as Arial, Verdana, Tahoma, Bauhaus or our inseparable Helvetica. We can also incorporate into our font library:
Script or Handwritten
Handwritten or Script fonts imitate calligraphy. Today is a font for the composition of decorative posters. But, Handwritten fonts remember the Renaissance where monks copied by hand, with careful calligraphy, hundreds of productions from poems and liturgical texts to the first textbooks used in universities. As a result, he first script character used in Europe was the Gothic font in honor of monks’s calligraphy.
This type of typography also reminds the old handwritten letters, so you try to romantic letters with a strong personality and convey feelings. As for the design, the truth is that they are not suitable for long texts because their legibility is not good. Thus, they have been used to introduce work on poetry and ancient literature, certificates, invitations o for sophisticated brand logos, always looking for that feeling of distinction and romance.
If we choose this font, our message will focus on a strong personality, elegance, feelings, romance, creativity and exclusivity. Some fonts more demands are Gothic, Brush, Lobster, Vivaldi, Grand Vibes or Edwardian Script. Researching, we find others as:
Sweet Lady Yoghurt Transatlantic Cruise
Decorative fonts
The decorative typography is perhaps the most accurate way to convey the personality of your idea or project as it is sources that break all the conventions set out to play with creativity and your imagination is free of any barrier. The origin of this typography is found in the Art Deco era (1920) which appeared the first lettering neon lights and flashing adverts that describe the climate of bustle and nightlife of the moment.
Decorative typography is freed from traditional forms of the alphabet and this coincides with greater autonomy designers in the field of calligraphy, decoration and labeling. They are perfect for logos or promotional posters. Decorative typography is very common in performing editorial and advertising projects.
You must be very sure of the choice of this picture as the projects will be related to an image of fun and creativity unfit for more conservative designs. Although, depending on the composition used , will gift one or another personality.To this font family belongs Amatic SC, Courgette, Rye, Cutive or Capriola. Interesting also:
There are several online tools where you can find the right source for your creative projects, in this post we used Dafont, but we invite you to read the article 9 wonderful tools for designers where you’ll find other online resources to search and get all kinds of sources.
After a brief review of typographic psychology, we do not want to leave without offer a few tips on the combination of fonts, a good practice to enrich all your ideas:
- Generates contrast with mix of Serif and Sans Serif letters.
- Always look for that your message is clear and understandable.
- Opting for the use of two different fonts at most, we do not want our work to become a typographical catalog.
- Helvetica is cool, Comic Sans…no words!
