WWF has launched a campaign called WWFGO based off the idea of Pokémon Go to raise awareness about endangered species. The art director of this campaign is Sergio Alves and the copywriter is Samy Martinez. They have worked to deliver a message effectively, and they indeed have.

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Artists and designers from everywhere are jumping on the popular game’s wagon. It’s not surprising, since the game has beaten app store records and almost everyone is familiar with it now.

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This campaign features endangered species as if they were cute Pokémon, ready to get caught by a Pokéball. Although it’s precisely hunting that puts most of the species in danger, it’s meant as a wink to players so that they look after nature as well as they care for their pocket monster collection.

Check out their website to learn more about the activities of WWF!