Create great design faster and express the power of your ideas – behind the scenes of our rebranding

Our motivation for rebranding

Across the globe, there are more than 7,000 different languages spoken. But, in spite of this diversity, there is only one language that everyone can comprehend in a split-second. A language that knows no boundaries or restrictions, transcending oceans and breaching borders. A language so powerful that it can be understood by any person, regardless of age or background. That language is the universal language of emotion: 

The visual language.

Through it, we can tap into our most profound creative energy and articulate ourselves in ways that not only bring visibility to social issues and struggles of humanity but also form entirely new realities. We can use it to showcase the adorable, the bitter, and everything in between, hence truly communicate what matters most to us – ideas. 

Ideas, that when well-expressed, have the potential to revolutionize the way we live. 

At Freepik, we’ve always been fascinated by the power of visual communication. Since 2010, we’ve been dedicated to pushing boundaries and finding new ways to innovate using it. We’ve poured our hearts and souls into creating something extraordinary and unforgettable. Throughout our journey, the potential of visual communication has sparked our imagination, prompted us to reinvent our identity, and motivated us to create a revitalized, modern representation of our brand. 

Today, we are beyond excited to reveal our fresh look, a sleek and professional rebranding that perfectly captures our passion and dedication to design.

Get ready to be amazed!

The science behind our new logo

Making the decision to revamp our logo was not something we took lightly. We understood that an alteration to the iconic Freepik symbol that had come to embody our brand for so many years would require deep consideration. As our company matured, we felt a refreshment of our identity was necessary to properly highlight our growth and current objectives. We thus turned our attention towards reimagining our logo in order to keep pace with our ever-evolving environment.

Before vs. After

With our newly simplified logo, we have created a bold and playful wordmark that encompasses the fluidity and freedom of the creative process. The variable width of characters demonstrates this explicitly, while the inverted “i” acts as an exclamation point, embodying the spark of joy experienced when a great idea is born. 


This new logo encapsulates the essence of the creative journey – from exploration to the satisfaction of achieving a great result. It is a simple and elegant representation of the creative spark that drives us all. We hope it will inspire and motivate you to create something beautiful.

Great design, faster

As a graphic designer, you always have a million ideas swirling around your head. You want to express them in the most creative way possible, but with limited resources and time, executing them can be a challenge, right? That struggle is the reason why we exist: 

Freepik helps anyone make great design faster, so they can express the power of their ideas.

Our goal is to help everyone, from aspiring creators to seasoned professionals, conquer the design realm with speed and ease. We want to be your ultimate ally in crafting mind-blowing designs that challenge the norms and inspire innovative masterpieces. Together, we can embark on an epic journey to reshape the world of creativity, one pixel at a time. 

In chase of hues and shades

The Freepik brand has always been centered around its iconic Piki Blue hue, and the new color palette takes that signature shade and builds upon it to create an even more distinct look. Drawing inspiration from our beloved coastal hometown of Málaga, the new Freepik color palette is bursting with vibrant tones that range from deep, dark shades to vibrant, popping hues. 


The end result is a comprehensive palette that celebrates our unique story in an exciting and modern way. With this color palette, Freepik can offer a vast contrast – ranging from a light and airy feel to a more dark and moody atmosphere. This color palette brings life to our story, allowing us to create visuals that are joyful, impactful, and unmistakably our own.

Just the right type

At Freepik, we recognize the importance of modernizing and future-proofing our brand to ensure our core consumers can easily identify and relate to us. That is why we have introduced two new typefaces to our brand to ensure our type is well-crafted and legible. 

Primary – Degular

Degular is our display typeface of choice for its modern yet timeless characters and its ability to easily transition between font weights. This versatile typeface has the potential to make any project look its best. Its distinctive characters are perfect for creating an eye-catching look that will stand out from the rest. It can be used both on digital and print media, making it an ideal first pick for us. 


Secondary – Inter

Inter is our secondary typeface of choice due to the fact that it has been developed specifically for computer screens. It’s optimal for readability, featuring a tall x-height which makes it suitable for any mixed-case or lower-case text. It will ensure that our message is delivered in the clearest and most legible manner.


Our typefaces need to embody the creative spirit of our products. Therefore, we went for two typefaces that work together in harmony. Degular is intended for headlines, meant to bring out our brand personality. Inter is for dense body copy and more information-heavy situations. Ultimately, this balance creates an excellent combination that will effectively communicate our message.

Fortune favors the bold

In today’s fast-paced world, communication has become much more important and complex. To be successful in reaching your audience, you must be able to capture their attention and move quickly to express your ideas in a timely manner.  

Whether you’re a professional designer, a content creator, a business owner, a teacher, or just someone who wants to be heard, having the right tools and resources at your disposal is key. So, let us be your rebel guide in designing smarter, faster, and better. We’re here to be your trusty sidekick in bringing your wildest ideas to life. With our help, you’ll confidently express the strength of your ideas and leave a trail of awe-inspiring creations. Together, we can conquer every creative challenge!

Let’s do it?