Christophe Haubursin, a video producer, and Amanda Northrop, graphic designer, have joined forces together to create a very interesting educational video for the Youtube channel of news site named Vox.

The video basically explains how important is color in culture, and a theory that explains how the names that the different shades receive were invented in the same order in every language. This is a theory about how color terminologies emerged.


The theory was built by two Berkeley researchers back in 1969, Paul Kay and Brent Berlin. To understand this phenomenon, color chips were used to explain that if a language has a limited number of words for colors, the most elemental are always the same ones, in the same order.

You can watch the video to learn more, or visit the Youtube channel here.