Pantone color of the Year 2023: Viva Magenta

Pantone color of the Year 2023: Viva Magenta 18-1750

And the winner Color of the Year 2023 is… Viva Magenta 18-1750. The much-awaited Pantone Color of the Year 2023 has just been revealed. Discover with Freepik how this strong and powerful color inspired by optimism, exuberance, and the strength of nature will be the trendiest color of 2023.

What is the pantone color of the year 2023:Viva Magenta?

As every year since 2000, the international referent of color trends has announced the color which will be all the rage this year. After much exhaustive research within the Pantone Institute in terms of social media, fashion, design, movies, contemporary art, and everything that influences our everyday life, we do have a winner. Without further ado, here’s the Color of the Year 2023: Pantone 18-1750, Viva Magenta. 

This intense color, described as a “brave and fearless red shade” by Laurie Pressman, Vice President of the Pantone Color Institute, is unique in its strength and joyful appearance. It exudes optimism and shows that the unconventional should be used as a strength, especially after the last three years of the pandemic that have taught us to constantly re-invent ourselves. 

This color also evokes a return to the roots, as it is largely inspired by one of the natural dyes used for thousands of years, the red of cochineal, and the natural beet dye. 

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” 

Leatrice Eiseman, Executive Director, Pantone Color Institute

In addition to returning to the natural side and roots of ancient colors, this strong red hue also opens up to artificial scenarios such as the metaverse and artificial intelligence. Pantone has named “Magentaverse” the whole visual universe in which the color of the year is used in the digital world. Viva Magenta symbolizes new beginnings, both offline and online. 

Pantone color of the year 2023 on Freepik

At Freepik Company, we look forward to discovering which color will be the next year‘s star and incorporating it into our fresh content. We created a compilation of various resources that includes PANTONE 18-1750 Viva Magenta in record time so that you can make a splash before anyone else. 

Take a look at all our resources including this bold and brave color specially selected for this occasion: images, mockups, PSD, templates… Whatever project you are working on, add a touch of optimism and exuberance with PANTONE 18-1750 Viva Magenta.

Pantone color of the year 2023 on Wepik

Find our ready-to-edit templates using the Color of the Year 2023 for your social media posts, posters, flyers, brochures, and more. Be remarkable and embrace the unconventional with Viva Magenta. 

Pantone color of the year 2023 on Flaticon

Whether your work is displayed on screens, or if its printed, surely that design appreciates some icons in the Color of the Year 2023. Flaticon has prepared the following packs with icons in different styles. Use this pack of 50 icons if your project has to do with the visual field.

If your project has to do with sports or gamification, take advantage of this pack available in two versions. So you can choose between the flat and the linear style with color, according to the identity of your brand.

Pantone 18-1750, Viva Magenta

Pantone created various Color Palettes that include Viva Magenta. Each palette conveys a unique message and atmosphere so that you can incorporate this rich red shade into your everyday creations.

Get ready to add a powerful red tone to your projects as a slight touch or go full Viva Magenta. It’s time to start a unique and brave journey between electric tones and exuberant hues. 

Download the trendiest colorful resources on Freepik and start creating.