Boost your business during the back-to-school campaign with Freepik

It may be hard to believe, but back-to-school is just around the corner, school buses are all prepared to pick up hundreds of kids and classrooms are clean and ready for the hustle and bustle that awaits them in the coming months. It’s time for students and teachers alike to get ready to go back-to-school.

This means reuniting with old friends, meeting new people, decorating classrooms with school drawings, and also searching for school background images to promote your products on posters or websites, among others.

But this return is not just for school children or professionals in the education field, it’s also for all types of professionals who want to improve their skills, retrain or update their knowledge. At this time of year, there are countless courses, refreshers, and training to take into account.

In this respect, all the materials offered by Freepik are necessary to be more competitive and to gain greater visibility. So, we really need to broaden our scope and not only focus on school children and professionals in the education field. Practically the whole of society participates in this ambitious campaign.

Back-to-school is one of the main events in the calendar of all parents and children, as it marks the beginning of the season. It’s like a new year after the long and well-deserved holidays. Businesses from all sectors get ready to provide help and support for this event.

From the textile sector, which provides uniforms, to stationery stores for books, notebooks, and school supplies, even sports clubs, hair salons and gyms take advantage of the new routines. Back-to-school is marked in red in all their work calendars and they all need visibility for this important time of year. That’s why, at Freepik, at this time of year we do all we can to provide any material that helps you prepare for back-to-school:

When does the back-to-school campaign begin?

Back to School for business

As businesses, we don’t want to be late to the back-to-school campaign, so the first thing we need to know is when the school year starts so that we can kick off our marketing activities. Most people know when school is back in their country. But, what if you have an e-commerce that sells all over the world? In this case, you may not be aware of when the campaign starts in other countries.

For example, in the USA, Europe, and Canada, the back-to-school period generally starts in August and extends to the beginning of September. In Australia, in February; while in India and Japan it is around June and March, respectively.

Here is a table showing the start of back-to-school in certain countries:

United States From mid-July to mid-September (depending on the state)
Canada Beginning of September
Mexico End of August
Spain Mid-September
Germany From the end of July to mid-September
France Beginning of September
Italy Beginning of September
Brazil Beginning of February
New Zealand Beginning of January
Australia Beginning of February
Japan Beginning of April

The return to the classroom normally coincides with the change of season and wardrobe updates, so all brands are focused on launching new products. Back-to-school is therefore one of the biggest commercial events held around the world. That’s why you need to be prepared in advance to publicize all your products and services.

Some marketing ideas to boost your targets during the back-to-school campaign

back-to-school for business

Many consumers, well aware of the cost of this campaign, search for offers, promotions, and discounts, even months in advance of the return to the classroom. Therefore, launching the campaign 2 or 3 months in advance is not such an insane idea.

Whether you have an online or physical business, you’ll need to promote your products or services on social media with updates and posts. You’ll probably need to publish different banners on your website and online advertising. As well as themed back-to-school landing pages, where you can display your products or services and decide whether or not to offer special discounts to attract customers. We have hundreds of backgrounds, patterns, and clip art related to education, which can be adapted to your designs.

Furthermore, despite the strength of the online environment and sales through digital channels, it is also interesting to reach a public that does not have much of a social media presence. That’s why flyers are still effective and, with all our material, making them is simple.

Not only can you download flyer templates or educational resources to illustrate your offers, but you can also design your own back-to-school flyer online with our powerful tool Wepik. What’s more, you can do it with different types of materials such as backgrounds for zoom, templates for posts or Instagram stories, schedules, and worksheets. They’re sure to help you, whether you’re a teacher or you decide to help your kids with some extra work at home.

Content is king, which is why it’s important to showcase the characteristics of your product or service and demonstrate your knowledge and added value with quality content, for example with a blog. This will help position your company on Google and gain an online reputation. You can use the resources offered by Freepik to illustrate your posts with images related to education.

Freepik offers these freebies to help you with the back-to-school campaign

As Nelson Mandela said: “Education is the most powerful weapon you can use to change the world.” At Freepik, we fully believe in this maxim and our intention is to provide tools that improve the quality of educational materials. We create graphic resources that help both the education sector and all the sectors linked to the back-to-school campaign with a wide variety of illustrations, icons, mockups, presentation templates, and photos.

So, click here for this freebie, which is sure to meet many of your needs. On this occasion, we’ve included high-quality material that will improve your designs:

  • 10 vectors that include backgrounds and banners, as well as templates and post and story collections for social media.
  • 10 high-quality photos to adapt to any of your designs.
  • 10 PSDs including mockups, web templates, banners, and backgrounds.
  • 2 icon packs related to education.
  • 2 SlidesGo presentations for your class projects and presentations, compatible with PowerPoint.

See you in class!