The simplest ways to make the best of landing pages
Let’s say you get a chance to visit Las Vegas, the dream city you always wanted to visit. You are taken there fast and cheap by a travel guide.
Suddenly, he leaves you all by yourself.
Wouldn’t you be exhausted trying to discover the new place all by yourself?
Sure you would!
Wouldn’t you as a customer want to reach your goals easily?
As a customer you would want to ‘land’ at the place where you can get the required information to support your decision.
That’s what a landing page is for.
And we are here to help you make the best of landing pages.
So let’s get started!
1. Know Thy Users
Create a landing page keeping yourself in place of the user.
The first thing, to know is who are you target users. Since they decide within seconds whether your landing page is relevant to their needs, a know how of your users is more effective than just a ‘good looking page’.
Visualize what their experience should be like.
What do you want the users to know about ? Try and understand their thought process. What are they trying to accomplish or looking to solve?
Determine the motivation associated with the user needs.
It’s crucial to figure this out because the content woud be based on your understanding of the users.
And you don’t want to confuse your users resulting to a higher bounce rate.
2. The Offering
Once you have an idea of your target users, it’s time to decide the content in exchange for what you are asking from them.
Examples of Content may include an Ebook guides, Presentations, Live sessions or Consulting service.
Defining the form fields is crucial as a user doesn’t like to spend much time filing forms. Hence, only the fields which get you the data to successfully market to them should be present.
3. A Balanced Design
The key is to achieve a balance of the design elements while ensuring a consistent brand image. Laying out the format can help you clearly highlight the value of your offer and create a friendly user experience.
Think about the key elements which impact your desired goals.
Give the user a Clear Visual Path as a landing page needs to be free from all distractions.
Use the blank space i.e whitespace to highlight certain areas on the page and focus on what’s important.
4. A Focused Copy
If a user doesn’t understand your product or offering, you have lost the user.
The basic principle is to understand that the more relevant something is to us, the more we are attracted to it.
The headline is the first, and possibly the last copy a user will read on your site.
It’s main job is to compel the user to read the second sentence of your copy.
The subheadline continues the conversation which the headline started.
Your task is to make the copy scanable to make is easier for users to find the right offering for their needs.
5. Humanize your approach
Using relevant images of people or video can help you create a more warm and personal page.
A beautiful picture which conveys nothing about your business is a lost opportunity to entice a user.
Customer testimonials, download and sharing count helps build trust among the users that you won’t be spamming them.
6. No one likes to wait
If a landing page takes too long to load(because of uneccessary code) you will lose the users.
Optimize your landing page to get ranked better in organic search results.
An effective landing page needs to solve the users problem and be optimized for search engines.
7. It’s time for action
Have a clear call to actions to guide the user. Your CTA button should show what will happen when a user clicks on it.
The description on the CTA button should not contain ambiguous words like ‘Submit’ as it doesn’t make the next step clear.
Make sure the button to be clicked stands out by using contrasting colors, spacing, etc.
8. Next Steps
What do want the users to do Where do want the users to go after submitting the form on your landing page?
It is important for you to take advantage after the user says ‘Yes, let’s see what’s next’.
Using a thank you page can help you establish a relationship with the users along with the opportunity for additional conversions.
You may ask them to join the conversation on social media or treat them with a discount code.
9. Let’s test it
Every landing page made can be better and by A/B testing you can ensure what works best for you.
To know what to test, turn a tool like heatmap software to see where the most clicks happen.
Once you have decided what to test on your landing page (copy, images, call to action), creating variations against your original landing page will help you decide.
The ideal time for A/B test should be at least a week before trusting the accuracy of results.
Just keep in mind, the following points:
- The target user
- The Offering – to target the user’s pain point
- The Design – Visual cues to point the user in right direction
- The Copy – to create a sense of urgency
- The Action button – attention grabbing
My Goodness, that’s all, folks!
