Amazing Lego posters feature children building their dreams from inside

These Lego poster advertisements, created for the company by Ogilvy & Mather from Thailand, feature kids playing with Legos like they were building their dreams around them: becoming an astronaut or a firefighter, for example.

The ad cleverly points at the importance of children playing and stimulating their imagination in order for them to grow up into adults capable of pursuing their own dreams. The ads have earned the company a few Lions at Cannes Lions Festival this year.

The posters are just brilliant, accompanied with the tagline “Build the future”. Thanks to their Legos, the kids are able to envision their future careers and the block pieces symbolize their development towards their dreams.

H/t AdWeek