Why Are Design Programs for Non-Designers so Popular
Graphic design is one of those things that every brand and company needs. From a small home-based embroidery business to an international corporation.
Big companies have in house design teams or hire design agencies. Medium and small companies hire local designers or find freelancers on sites like Fiverr. And then there are amateur bloggers and home-based side hustles that can’t afford to hire designers.
Entrepreneurs with a creative streak try the design themselves. Ten years ago, their only options were professional Adobe products, less expensive and clunky Microsoft Word or PowerPoint. Some logos have even been created in Microsoft Paint.
The Birth of Online Design Programs
In the early 2000s, having a blog started to become a regular thing. Every year, more and more blogs were created. By the 2010s, blogs were profitable businesses.
The first blogs didn’t have many visuals apart from some photos by the writer. As social media grew, so did the need to have better-looking blogs. The need started for blog banners, blog post feature images with text, and social media sharing graphics.
This created a gap in the market for easy and inexpensive design solutions. Not all Bloggers could afford to buy an Adobe Photoshop subscription and the courses necessary to learn how to use it.
In 2012, an inexpensive design alternative came into the picture. It wasn’t the first but it was the flashiest. It came on strong with ready to use templates and vibrant desktop design. Bloggers took notice and the platform became a hit in a very short time.
The New Era of Easy Design
This first platform was so easy to use that the word spread quickly through the blogging community. It was also quickly adopted by small business owners who needed fast and inexpensive solutions for their visual marketing.
Other online design programs quickly gained traction alongside it. Then other programs showed up that were specifically for creating infographics or presentations.
As this popular platform grew and added more templates for lots of other visuals and graphics, other platforms had to grow as well. Non-designers were creating their own content at a rapid pace and things only got bigger from there.
Design on The Go
A huge popularity factor for these easy design programs is their mobile apps. Being able to create an Instagram post in five minutes on the phone is a huge plus for bloggers and social media managers.
The mobile apps for iPad, iPhone and Android made it even easier to create content fast and without much hassle. Social media was easier than ever for lots of different people.
A New Type of Designer
Another notable thing that happened with the rise of all these design programs, is that non-designers got interested in doing design. A lot of them started off with these programs and then went on to learn more and more with more professional programs.
Some people stuck with the new programs because they are easy and can navigate it better than other people. Some even created sets of templates that they then sold to other non-designers.
Are These Programs a Threat to Professional Designers?
At first, it seemed like they could be. But they’re not. Big companies still hire designers for marketing campaigns and advertising. In some cases, professional designers create visual marketing assets for a company and then recreates them in these programs for the social media team to use.
All these online design programs revolutionized blogging and social media marketing. They even made it easier to create branding assets and print collateral. What they didn’t do is endanger the professional designer.
Can Non-Designers use Freepik Assets With Online Design Programs?
Of course! As long as they have a license, they can use Freepik design assets. Some online design programs are more versatile than others, most can’t edit vector files so they’ll only be able to use .jpg and .png assets from Freepik.
As long as they can import image files, then they can use Freepik assets in those programs. It might difficult to do detailed editing, but in basic terms, it’s perfectly possible.
Nevertheless, Freepik assets are easier to use with professional programs and vector editors.
Over to You
What do you think about all the easy design programs available online? Did you start your design career by using those online design programs? There is so much demand for design nowadays that both amateur designers and professional designers will always have jobs, just for different markets.