Visual Trends 2022 by Freepik Company
We want to help you with your designs for the next year, so let us show you what will be the most relevant trends in 2022 in the field of design. Color, photography, vector illustration, mockups… Anything you need, you got it!
Freepik has developed the definitive guide to inspire you and accompany you in all your projects: Visual Trends 2022. Take a look at the upcoming trends and awaken your creative spark!
1. Photo Trends
Photographs have been capturing the most important moments of our lives for almost 200 years. This year, after all we’ve been through, photos are very valuable and occupy a central place in our guide. In 2022, photographs will be witnesses of how we come closer again and try to go back to normality while we still struggle to overcome the difficulties we carry from previous years.
Skin to Skin
We’re living with a pandemic that has shaken the world, but it seems like the entire planet has begun to recover. Photographs are capturing how we all reunite again: couples, families, friends… We can finally feel each other again side by side.
We’ve stayed long times at home without the possibility of doing outdoor activities, so this new year will be plenty of dynamic photographs showing vitality, sport, health… Going to concerts again, reuniting and doing what we like the most isn’t just a cause for celebration, it’s worth photographing. Images will depict how we make up for the time we lost during the pandemic.
We live in a time of change in which many are struggling to make this world a better place. From issues related to ecology and nature, to our equality as humans. The photo stories will be trending throughout the year, and will record how so many groups around the world are advocating to leave the next generations a better legacy.
Reality combines with 3D figures giving birth to complex images and a whole new world of possibilities. In 2022, the creativity and imagination of photographers and digital retouchers will serve to create surrealistic images. We welcome you to the metaverse where the thin line between the real and the virtual is blurred.
2. Vector Trends
For years now, visual trends aren’t only focused on photographs but also illustrations and vector designs… and 2022 won’t be different. This year, bright colors combined with traditional cartoon designs will be a must. In contrast, we’ll see that the use of neutral colors will offer calm to the visual stimuli of old school designs.
Illustrations will pay homage to iconic cartoons, so designs using New Traditional Cartoon style will be a trend in 2022. The old school will meet the new one creating an explosion of bright colors and crazy animated cartoons similar to the original ones. Psychodelic and strange deformations and effects will be present in vectorial backgrounds.
Diversity & Inclusion
Like in the photography field, social activism and inclusion will also be present in vectors and illustrations. Pastel vector palettes will show people advocating for diversity, equality and plurality. Share again means being together again. This is the goal of the new generation and it’ll be reflected in the new content that will be made.
Even though the stars of the vectorial illustration are retro cartoons with bright colors, neutral colors are no slouch. Sober and modest palettes will be key when creating abstract backgrounds. Elegance and style will counter the thug and fresh style of the New Traditional Cartoon.
Along with the neutral tones, serif fonts will return this 2022 and together they’ll give designs a sense of luxury and exclusivity. Golden details will be used to provide mockups and product design with a glimpse of sophistication.
3. Mockup Trends
Regarding mockups, this year we’ll see an interesting blend of simple and elegant technological designs alongside rustic and rural elements.
As we can see, ecological matters will be one of the main themes of 2022. Elements of nature will be even featured in the mockup world. Products will be presented on backgrounds decorated with tree trunks, plants, leaves and flowers. These elements will be either directly presented or suggested as shadows.
Back to Basics
Sober and clean designs will also be present in cards, posters or magazine designs. The product will be the lead, so the mockup won’t include ornaments or filigree. The use of serif fonts will give mockups an elegant touch.
Next year we’ll again look for glamour in mockups. Sober compositions with matte backgrounds and decorated with few elements will combine with golden typos that will provide the compositions with sophistication.
The trend for technological mockups like mobile screens or computers will consist in prioritizing the designs and not the devices. We’ll avoid frames in order to highlight the mockup. These designs will be more elegant, clean and sober.º
4. Icon Trends
These little images have been gaining relevance in the world of design since their first appearance. Nowadays, in a digitalized culture like the one we live in, icons are becoming essential pieces for any design, either as graphic systems themselves or as indications for a correct UI/UX. Let’s see what 2022 has in store for these key elements!
Detailed Offset Lineal
One of the characteristics of traditional illustrations is offset printing details. In 2022, we’ll see how this style will make its entry into the world of digital icons to give a fresher and more innovative look to the flat color style.
The most popular palettes will show vintage colors combined with black. Also, icons will combine their thin lines with little dotted patterns that will give them a special texture.
Anyone with a social media profile knows that stickers are here to stay. Next year, they’ll play an even more important role, as they’re key elements in the world of digital design (mainly because of their versatility and the ease with which they can communicate an idea.)
Basic Sheer Flat
Transparent shapes will help to transform simple icons into complex design elements. This type of images are inspired by risograph. We’ll see how vibrant colors overlap to create an attractive blend of shapes and tones.
We’ll see that the use of gradients will be present in lineal icons. Gradients will give them a sense of depth and three-dimensionality. Another important aspect will be the use of bright and vibrant colors in UI icons for mobile apps.
5. Color Palette Trends
In addition to the trends for the art and design fields, it’s also important to mention the colors that will be trending in 2022 to create visual content with the best quality.
Vibrant and strident colors. The coming year will bring palettes that will combine contrasting tones, where bright oranges will play with the darker tones making the complementary elements of the designs stand out. This trend will be present in vectors, and especially in cartoons.
The return to more retro styles can be appreciated in the neon color palettes. It will be very interesting to see how the light effects will give the designs a classic but renewed style by using mainly reds, oranges and purples.
We’ve stressed the use of bright palettes, but sober and desaturated palettes will also be a trend in the second half of 2022. Dark tones will bring calm to the designs and compositions.
Reconnecting with Mother Nature is a theme that will be recurring throughout the coming year, so another palette that will stand out will include natural colors like green browns combined with yellow. They will help to give an ecological mood to the images.
As we have seen, this new year comes with new visual trends that will make people talk and will give our projects a fresh and very attractive vibes. Don’t miss the opportunity to take a look and find the best and most inspiring resources created by Freepik for you.