The Ultimate Guide to using vectors to create content that converts
When you think of content marketing, what comes to mind?
You possibly think of blog posts with at least 1000+ words, and a few images to drive your message home. But is that all you’re supposed to know? I don’t think so.
Blog posts that don’t have the right visuals will fail, especially in this competitive age. According to MarketingProfs, 2 million blog posts are written and published every day.
How do you ensure that the target audience finds your content?
Creating content that converts visitors into customers is not easy. It’s a challenge. In fact, 36% of B2B marketers struggle to create engaging content, on a regular basis. And the truth is, without consistency, you’ll likely not drive the right traffic, generate leads and increase sales.
Your prospect’s attention is short. They want to engage with your content as quickly as possible. Don’t let them hanging; lost in a sea of oblivion.
Visual marketing is the master key.
In this article, you’ll discover and learn how visual marketing has changed in the past few years, and the direction to take if you want “great” results. Because users are somehow used to infographics, memes, stock photos, etc.
From experience, I found that relevant and well-crafted vector graphics are still underused by writers, bloggers and digital marketers. This is good news for you. Isn’t it?
What is visual marketing
Do you want to get 97% of your audience to respond to your content? Then it’s time to go visual. Human beings respond to visual information more than plain texts.
A research study found that 86% of consumers prefer to access visual content on demand.
It boils down to creating visual content (e.g., vector graphics, infographics, videos, comics, memes) that will provide your audience with immense value. Content that builds interest, and gets people to stick to your brand – and become passionate customers.
If you want your content to be read, referenced and shared on social media networks, then you should include the right visuals. A study by Buffer found that tweets with images get 150% more interactions.
Truth be told, the world has become saturated with articles, blog posts and all forms of text-based content.
Lots of marketers use articles to reach their audience, because they’re easier to put together than visual content.
But you can make a big difference if you stay-off-the-radar, and use vector graphics (the most underused visual asset) to create content that converts. That’s exactly what you’ll learn as you read further.
Develop a visual content strategy
If you have an online business, you need content to grow it. Of course, you may decide to set up a pay per click campaign in order to get additional leads, but you still need to produce content on a regular basis.
You need to plan your content from the get go. A half-baked approach will drown your efforts.
In the same vein, a visual content strategy defines how you’re going to get your visual graphics, images, videos, etc.
Your strategy also should cover distribution channels. Because it’s not enough to create a useful content. If no one reads it, you can’t gauge its value. Worse, it’s a waste of time.
A vital aspect of your visual content strategy allows you to know when your social media fans are actively engaged – when they’re logged on, so that you can send tweets for maximum impact.
Using vector arts as visual assets
Vector graphics is the new face of visual marketing. Interestingly, vector graphics are different from other forms of visual assets, because they’re uniquely designed to fulfill a specific purpose – “Engage.”
What is vector graphics?
To be sure, let’s pull the best definition from Google’s index:
People hate stock photos. So unlike stock photos and infographics, vectors are based on mathematical expressions.
Vectors are also known as “paths” which guide the viewers through control points, educating, nurturing and appealing to their emotions in the process.
Imagine that you’re writing an article about “Black Friday Sales.” What kind of visual information do you think online shoppers would prefer?
Why customers prefer visual content
Obviously, visual content provides a form of interactivity. Over the years, Freepik has seen a tremendous growth, because users love our free vector arts, illustrations, icons, PSD files, etc.
Here are some staggering visual statistics:
Interactive content formats such as Brainshark and SlideShare increased in popularity during 2014, up from roughly 21% in 2013 to 28% in 2014.
So why do you think consumers prefer visual content, especially when it’s expressed in visual arts?
Here are 3 reasons:
i). Simplicity: A picture tells a thousands words. When it comes to visuals, “Less is more.” People don’t like complicated tutorials, information of projects. If you have to help them, make it simple.
Using vector arts, illustrations, icons, and PSD files instead of stock photos and commonly used visual assets will send the right message across.
ii). Coordinated colors and themes: You can set specific preferences for your visuals. Colors, fonts, and themes that appeal to users. It’s easier to put some thoughts into your vector arts, since you’re using lines and connecting through nodes.
More so, your choice of colors, fonts, themes, backgrounds and icons should be consistent with your brand.
iii). Synergy: It’s difficult to achieve synergy with your text-based content. But when it comes to visuals, you can insert a vector graphics into a blog post and achieve good balance.
Remember that having too many texts on a page will kill conversions. That’s why long-form sales copy uses plenty of visuals to break up large chunks of text.
Throughout this post, I’ve used vector graphics to increase its perceived value. Did you notice that?
Though a long-winded content, you wouldn’t feel bored going through it. Because the visuals are to pique your mind, invoke emotional curiosity and keep you on course.
Include vector arts into your content
Do you want to give your customers the best information in the simplest way possible? Then it’s high time you include vector arts, and custom images into your content.
The most important tactics for optimizing content on social media is through images or photos. People are naturally drawn to visuals, not because they want to – but because their brains are wired to do so.
If plain texts pieced together (as an article) could go viral on social media networks, imagine how far your content would go if you include visuals.
The truth is that pictures and video can nudge your audience into action, in a way text just can’t.
No matter the content format, ebooks, whitepapers, blog posts, Slideshare presentations, long-form articles, etc., including visuals will enhance effectiveness, and captivate the audience.
Literally, people will share it on Facebook, Twitter, LinkedIn and several other social media networks, though they haven’t read it. It’s a fact, most people don’t read what they share.
How did I know that most people share content they haven’t even read? Well, it all started with a live Twitter debate between top social media influencers.
The participants who were present were Joseph Weisenthal, Executive Editor of Business Insider, Matt Yglesias, a prolific author and contributor for Slate, and several others.
The topic was centered on Upworthy, and how it has become wildly popular in the media world – generating millions of social shares. To that effect, Tony Haile, CEO of Chartbeat tweeted this:
If you had total control, I know you would like people to read your content, before sharing it. But don’t let that bother you. The percentage of people who will eventually read your content will benefit from it. They’re your tribe.
Just focus on using visuals to create content that converts. Because if texts can’t get people to act, visuals will.
Several businesses have seen the tremendous impact of visuals in their content campaign.
For better results, use visuals to tell stories that touches the heart. For example, Lilly Pulitzer drove 4.4 million instagram engagement through visual storytelling.
Using colorful prints, “our job on social media is to first keep telling that story and making sure that people know why we do the prints that we do and the stories that we have,” Tavantzis said.
With help from Freepik, one the biggest free graphic resources search engine in the world, you can begin your visual content marketing journey.
Now that you have seen the tremendous impact of visuals and how custom vector graphics can give your content a new flavor, attitude and voice, would you embrace it?
Hear this: the ideal time to create more visual content is now. Better yet, use our wide range of icons, illustrations, PSD files and images to create professional infographics.
If you prefer to outsource visual marketing, you could supply the visual resources.
It’s also important to guide designers, because you’re the one who understands your audience. And your content needs to be relevant to them 100% of the time.
After creating high-value content using vector graphics, I advise you to leverage active social media communities and bring attention to your brand.
You know that feeling when a piece of work that you invested a lot of time in fails to deliver the expected results. It can discourage you. That’s why syndicating your visual-driven content on active communities is necessary.
So you should reach out to growth hackers to share your valuable content. Encourage your readers to share the content, and reward them accordingly.
If you believe that your content is valuable, don’t hold back. Set up a Facebook PPC campaign, and target a specific audience (e.g. social media managers).
Push your content to the four-walls of the web, and you’ll drive qualified visitors to your site, acquire leads and increase sales.
There you have it. The ultimate guide to creating content that converts using vectors.
As usual, your contribution is always appreciated. When was the last time you included a vector graphics in your blog content?