IKEA keeps surprising the world with every ad campaign that they create. They surely have the greatest thinking minds in their advertisement team, because this new campaign is a very clever one!

 They have designed a series of sheets that include recipes, but instead of following a series of measures and quantities of ingredients, you just have to place the ingredients on the sheet of paper and follow the steps.

This looks like a very fun experience, because some of the recipes even allow you to roll up the sheet of paper and send it straight to the oven, without even having to do the dishes afterwards!