Go Social! Grabbing Eyeballs through Social Media Marketing

With everything going digital in today’s fast-paced world, a business can no longer confine itself to traditional marketing strategies. To reach out to a wider range of audience and keep pace with the fierce competition, you have to plunge into the world of social media marketing. Using Facebook, Twitter, Instagram, and the like allows your information to go viral instantly.

Accessibility to a Vast Audience

Your inbound traffic will increase only when you are found by people familiar to you or get searched by others using keywords. To reach out to a wider audience, a social media site is the best option since it can easily lead people to your site. Even search engine crawlers take social media pages into consideration for directing traffic. Thus, attracting traffic to your marketing pages can give you greater visibility in the search engine results.

A social media platform is a tool for you to reach out and interact with all your audience – old, new, and even potential ones – at once. Every post you drop, every image and video you upload, and every information you tweet is an opportunity in itself to interact with your audience. A post read is likely to take the audience to your company page, which increases the chances of conversion.

The saying, “Out of sight, out of mind” holds very true in marketing. Updates, contests, rewards, coupons, and posts can make your presence constantly felt; in the process, it also makes it easier for people to remember you. Once the need arises, these audiences are most likely to convert into customers and buy the product or service from you.

Building Recognition, Trust, and Credibility was Never Easier

Regular interactions give you the privilege to develop a bond with the audience as well as give potential customers a reason to develop faith in you. A compliment or appreciation from a customer can pave the way for the new audience to visit your page and follow your updates. Once the audience starts talking positively about your brand, your credibility and value increase greatly.

As you make your online presence across social media channels, you can showcase your brand and generate recognition among the audience. With time, you can build a loyal community and gain credibility. In fact, you can even interact with journalists who are likely to write about your site and build a good connection with them.

A Tangible Face for Your Company

Your existence in the social media marketing platforms gives your company that tangible presence with which people can interact. It provides your audience with a sense of security and comfort, which is sure to enhance your brand value. These are your potential customers whom you can lead towards conversion in future. All you need to do is show that you care for them by being more interactive on the networking sites and redressing their issues promptly.

Also, you can get a glimpse of your customer’s lifestyle, the kind of posts they like and share, what products they use and so on – you will need to actively monitor their social media interactions. This leaves you in a better position to cater to their needs and adjust your marketing strategies accordingly.

Greater Benefits at an Affordable Cost

Social media marketing can be quite affordable especially if you manage the content entirely on your own. It also increases the return on investments and advertising opportunities thereby thrusting your brand forward. Just an hour of work on your content per day can go a long way in managing your social equity. You can also hire PR agencies to manage your sites but remember to start small just like most successful brands do. Once you have a good idea of what to expect, you can increase your budget.

Various Platforms on the Digital World

Each platform plays a unique role in molding your audience, and you will find the most suitable platform for yourself once you get a hands-on experience.

Facebook: Facebook is the biggest platform used by people with 1.55 billion users all over the world. With its pages feature you have an opportunity to interact with your audience easily by sharing interesting photos, videos, announcements, news, updates, and information in an interesting manner.

Twitter: Twitter, with 320 million active users, allows short texts, videos, images, polls, and links to reach out to the audience. Retweets and Hashtags also give you access to a greater audience. But to cut the monotony and constant self-propagation, infuse bits and pieces of other interesting yet relevant information at times.

Pinterest: Pinterest is a great platform especially for retail companies where you can highlight your products and offers along with building your brand image. Remember that Pinterest is almost 100% visual-led, and you will need to have high-quality and original images in your arsenal to tell your story in an interesting manner.

Google+: Google+, like other platforms, allows you to share photos, links, and videos. The Google+ Circles feature allows segmenting the audience into small groups to share information with only those with whom you wish to. The hangout option allows video conferences or video chats. Google+ Community is a great option to listen to the comments and feedback from your fans.

LinkedIn: LinkedIn is a more professional social site is where you can interact with people belonging to similar industries and share your content. On your LinkedIn profile, your clients and customers can recommend your brand or product and at the same time, the questions section gives you a chance to answer your customer’s queries.

YouTube: YouTube can be an influential social media marketing tool if you can create captivating videos. How-to-do videos get you a good ranking in Google search results. Several YouTube videos shot on a shoestring budget have gone viral and attracted millions of views and comments, making it a very potent marketing medium in the digital age.

Instagram: Instagram can be used to circulate amazing viral videos and post images of your company products, events, shows and even behind the scene sneak peeks to boost the audience’s interest in your brand or company. As it appeals to your visual senses, it is one of the most addictive platforms today.

You can also go for niche sites like Behance for creative professionals, Untappd for those who love beer, GoodReads for those who love reading, Ravelry for those who knit and crochet and so on. Besides, there are the usual favorites like Reddit, Digg, and StumbleUpon where you can post unique and interesting content.

Go ahead and explore your path through the social media platforms and see the difference it makes to your business. But be consistent and creative enough to hold your audience through your stories and let the underlying focus always be on your company or brand.