Four Effective Design Styles for Presentations
When preparing your presentation there are several things to take into account: the type of exposition, the public you are addressing, the information you need to transmit, the images and pictures you are going to include, etc. Today we are going to talk about presentation design styles.
What is design “style”?
When we talk about design styles we refer to how you are going to use the different elements (graphic and textual) to convey your message to your audience. It is a series of morphological characteristics defined for the different elements that make up a piece of communication. For example, here you can see the differences between a Memphis style and a minimalist one in terms of the use of colors, shapes or ornamental elements:
Style plays a very important role in our exhibitions. We must define it even before choosing a template. This way you can better focus your search and it will be easier for you to make a decision about it.
How to choose a design style
You need to take different aspects into account. One of them is the audience you are addressing. Think about their characteristics, age, interests, motivations… Is it a presentation for managers or a class for primary school children?
Another factor is the goal of it. Is it pedagogical, a balance of results, a development strategy? This can also help you choose one style or another.
In the case of professional presentations, you also need to take into account the brand’s own personality. There are companies that stand out for their more casual tone with touches of humour. While others are more formal and serious in their communication.
Here are four effective presentation styles to give you a good starting point.
Ideal for those looking for a different and original visual impact, always taking into account the aspects of new trends. They are very versatile, so you can apply it for different types of presentations.
They will provide dynamism and a casual, fun and even inspiring touch. They usually apply bright colors and thick fonts. The use of letters that mimic handwriting is common. In addition, creative style designs use a multitude of visual resources and images with which you will immediately capture the attention of your audience, and ensure that they haven’t seen anything like it before.
It is perfect for guides and tutorials. Also, you can use it for task planners and as an agenda. Another use would be for proposals and theses that need a differentiating touch, and for educational presentations for children and teenagers.
You can also use the creative style to create an original resume and portfolio. You will stand out among other candidates, especially if you work in the field of creativity and crafts.
Using an elegant style will ensure that you convey sophistication and a distinguished touch to your presentations. It is perfect for professional presentations that require a more formal style and a more detached tone. It will help you transmit responsibility and efficiency, in addition to serving to reinforce the concept of exclusivity and luxury.
Neutral tones (white, grey, black), gold and pastel prevail. Fonts tend to be thin and clean, and the most common resource images are fine lines and floral motifs.
Choose the elegant style if your audience has a managerial or business people profile. You can also apply it for medical or legal issues that need more sobriety.
Business plans are also perfect for this style. Especially if you have to present them to institutions or banks to launch your project.
The same happens if you have an agency and you want to present your marketing plan proposal to your client. With this style you will convey professionalism.
The vintage style is one of the most recognizable. They take us back to past decades and never go out of fashion. They usually use cream, beige and brown tones. And with it you can give a classic air to your presentation.
Vintage fonts tend to be quite powerful and mimic old calligraphy, with curved letters, long strokes, metallic textures, and decorative details.
This design style includes backgrounds with a hint of visual noise; relief textures that convey a sense of craftwork. And the images have few colors, they are natural and little exaggerated but with striking edges.
It’s a great style to apply to history and geography classes or thesis. You can also use it for business presentations related to art and history, to convey quality, nostalgia and appeal to emotions, as the example of this bookshop:
If you dedicate yourself to art, it is also ideal to explain different styles, such as art nouveau.
It is the most informal of all. It has a light-hearted tone, even with a touch of humour, thanks to the use of different types of doodles and cartoon-style illustrations, with exaggerated shapes that remind us of classic newspaper sketches.
These are very visual templates, which immediately capture the audience’s attention. That is why they use them a lot in presentations for children of infant age, such as Preschool or Primary classes.
Use this style to make your presentations unforgettable.
Lastly, remember that in Slidesgo you have endless Google Slides and PowerPoint templates, 100% editable and available that you can filter by styles. Take a look and get inspired!