12 Different Types of “Aesthetics” in Graphic Design
We always strive to be in constant evolution, as trends in the world of graphic design can change from one moment to another and what was relevant yesterday may no longer be relevant today.
Some time ago, we asked you if you were a user of social networking sites like TikTok, Pinterest or Instagram, since there were more and more publications on those platforms with a tag in common: “aesthetic”.
We know how difficult it can be to define this word precisely. Do you remember one of our blog posts in which we talked about this graphic style? We gave a few hints on how this term could be described.
Today we’re going to be a bit more descriptive and show you not one, not two, not three, but twelve types of the “aesthetic” style, and we’ll also provide examples of each applied to Slidesgo templates.
Popularity is knocking at the door! Turn the knob, open and let the magic of graphic design into your room.
“We welcome all of you, students! We love having the most positive people from all over the world here!” Can you imagine being greeted like this by the principal of an academy? This type is characterized by themes that revolve around optimism, happiness and friendship, in addition to education—it has “academy” in its name, after all. It also stands out for the use of colors that include light and pale tones (among which cream is quite common) and for conveying a sense of comfort.
This slide reflects those light tones, along with some images of a book and an emblematic building. It conveys peace, and a desire to learn and look forward.
“Congratulations on your admission to our educational center. Here you will learn about the most arcane concepts that this planet treasures.” Wow, what a change of academy, and even the principal seems different! You could say that this style is the opposite of the previous one, since the most common themes that make use of Dark Academia are related to the esoteric and mysterious, or to ancient artifacts. As you can imagine, the favorite colors range from black to dark shades of red or green. If “this must be the style that best suits goth people” comes to mind, you’re partly right!
The background, as you can see, is darker and this beautiful illustration of a telephone of yesteryear looks great. The decorative elements also give it some elegance, but remember that we’re still in an “academy“!
From the esoteric we now move on to the magical. It is true that, because the name alludes to witches or wizards, you can find this style in elements that make use of esoteric symbology: think of the tarot, crystal balls, magic wands, potions, skulls, constellations, the moon… If Hogwarts really existed (although only a muggle would say no!), rest assured that the aesthetics they would use there would be just this one.
What are the stars telling us today about health, money, work and love? This slide has all the essence you would expect from this type of aesthetics.
We promise that this is the last academy we visit today! We are facing a style that has certain similarities with the first one, but tends more towards aspects that evoke romanticism, love and, why not say it, desire. It would be the perfect choice for works such as “Romeo and Juliet” or “Pride and Prejudice”. Since literature has quite an influence in this style, the colors that stand out are similar to those of the pages of the books and their covers: brown, beige, soft pink…
Fancy a cup of tea? This slide invites you to think about love with its pink tones and this characteristic image. Maybe it’s the missing page of the book you were reading!
After all that studying, you deserve a vacation now. Wait, what is this place? The Dark Paradise style can be quite versatile, as it relies on photos that convey tranquility or even stillness. A design with this style would employ images of train tracks, statues, monuments, cliffs or beaches, and if it’s foggy, the better! The tones tend to be dark, hence night scenes are the most common.
This image takes you to a city at night, possibly one you have just arrived in. It is dark and only the lights give you that contrast you need to know which way to go.
Maybe you are one of those people who like abandoned places or your typical parking lots where you can’t even hear a fly. The Liminal Space style is the one that places you between two defined places. It would be like the “corridor” or the “connection” that goes from one to the other: the nothingness in the middle of the road. Always carry a tape recorder with you, as you may pick up some EVP phenomena! You can also play with the lighting: there can be parts with natural colors and other parts more illuminated, with lamps or spotlights of a place that, at another time, was more crowded.
Watch out for the suspension bridge! What awaits you on the other side? With so many trees, you can’t see anything, but isn’t it a representative example of that “space in between”?
Let’s say you have images of very famous works of art, such as the Mona Lisa or Michelangelo’s David, and you place them on a stage full of bright colors and surrounded by Japanese characters. That is vaporwave! This mix between technology, computers, excessively flashy filters and classic works is so timeless that it seems that at any moment it will be outdated, but it’s not. It conveys nostalgia, but with so much neon pink and purple, how can we forget it?
What a peculiar place, but it certainly is resplendent. This image plays quite a bit with the color gradients and that grid-like “floor” in perspective.
When glitter speaks for itself, when you see halos, sparkles, when you feel purity, tranquility, like being in a cloud, you may be witnessing the Angelcore style. Some people may define it as “oooh, too much shiny stuff”, but when images make you fly, the definition is not that important.
Even the water in the photos seems to sparkle on its own! It occurs to us that it can be a good option for advertising, for example, jewelry items. We’re going to need sunglasses because of all this light…
It’s probably the one you’ve heard most mentioned in the whole list, as its presence in literature and fiction in general is long-lasting and has no signs of running out of… steam. Steampunk focuses on images where, in a world that resists leaving the Victorian era behind, everything is powered by steam engines. Therefore, metallic tones predominate, as well as elements such as clocks, gears, gauges, and so on.
The example is very representative: pipes, gears and colors reminiscent of metal or rust. We believe that with this slide, your creative machinery will be set in motion!
How is it possible for the same (compound) word to combine “retro-“, which refers to the past, and “futuristic”? Think about how people in the mid-20th century imagined the future: flying cars with quite particular aerodynamics and very gadget-like domestic robots in a world populated by people who still dress like in the 50’s or 60’s. If you know the “Fallout” video game saga or the cartoon show “The Supersonics”, that’s the style they follow. It is characterized by a very marked contrast of colors and the use of advanced technology elements around others that are still as they were in the past.
What century would the character in the illustration on this slide come from? It is as if he has come to give us an important message, using a typography that contrasts sharply with his appearance.
Candy, candy, candy, more candy and lots of pink! This description is just the closest to what candycore is: it’s like being in the land of lollipops and sugar, where there’s no room for worries! Smiles and good vibes galore: this is the candycore aesthetic and, of course, it does not go unnoticed.
It makes you want to dance to a pop song with cheesy lyrics. This image definitely gives off a good vibe!
If you haven’t had enough with the candy binge, imagine now that you’ve found a toy store and it’s open exclusively for you. How well you’ll sleep tonight! This style stands out for its bright colors, typical of products aimed at children, and themes related to plushies, animals and, obviously, toys. Rainbows and fun are very present in kidcore.
If you didn’t like this aesthetic in the 90’s, you weren’t a cool kid! Don’t worry about the grammar of the message: what matters here is the form and not the content! Go grab your roller skates and have fun with your friends!
And that’s it. Twelve types and twelve images that show different ideas and approaches to reach out to the public. If you want to discover the full range of aesthetics-related templates and their multiple types that Slidesgo has to offer, visit its website and filter by the “Aesthetic” tag. You’ll find plenty of fully customizable designs!