5 Tips to Help Your Website Convert More Customers
If only looks could kill sell. This is the catchphrase for a website that looks great but lacks behind on converting leads to customers. Yes, awesome website design may help you shape the brand, but customers won’t ensure you get customers. As competition increases, it is becoming increasingly difficult to bring in new leads and move them down the conversion funnel.
To help you with the goal of converting more visitors, you may want to take a look at these 5 useful tips.
1. Meaningful imagery
Visuals have the power to influence our behavior as people mentally project what they see. Imagery plays a prominent role to influence the visitors via a subliminal message. As a part of the subliminal technique, visuals are capable of guiding decisions as messages are passed below the normal limits of perception.
Choosing an image for your website? Think about the message you’re trying to convey and the means to convey them. Whether to use stock imagery, vectors or shoot your own images with the help of a professional, pick the option which is the most meaningful. Don’t overdo graphics just because they are trending, it can be dangerous to disrupt the message you want to send over.
2. Scannable content
The human attention span is only decreasing. Whey the visit your website, they could be looking out for information to make a quick decision. You need to grab this chance by delivering Scannable content in return. Present information in a format that is easier to skim through. If they don’t seem to find what they are looking for, they will out from your website within seconds.
List the outline of the content you are presenting on a page, add relevant headings, sub-headings, place images and highlight the text to want the readers to focus on.
People can then prioritize easily and carry on reading the subheads they prefer. Listicles, like this one, are one of the best ways to grab their attention without letting go. Get the readers to quickly get a gist from the content you’ve written.
3. White space and spacing
White space is the space between various elements present on a web-page. It is similar to the air we breathe, designed to ensure the elements are structured on the website. However, it is often ignored or under-utilized. But it is one of the most valuable elements of design, the white space is vital to ensure people focus their attention on a given area of a page.
Similar to the use of white space is the spacing functionality. If all the elements are made to stick together, it becomes difficult for readers to make a sense out of the information. To improve user experience and maintain their focus ensure spacing between letters and subheadings. The appropriate use of spacing is what makes a page easily scannable, readable and keeps the navigation smooth. Remember to use whitespace and spacing to improve the website layout. You can present the information accordingly to make the visitors happy.
4. Channel visitor attention
Channel the attention of visitors, landing on your website to buying your product or service. There are pre-conceived barriers like credibility, support, help, and feedback which you need to overcome. Testimonials and consumer ratings can help you earn some brownie points. They are a great way to tell visitors about people already using products or service. Knowing about other people have liked you will help to break down this barrier.
To ensure you move ahead in conversions, create a sign-up form keeping it short and sweet.
Create form validations to make sure users don’t have to re-fill information. Your objective is to remove the barriers on the website and get visitors to sign-up.
5. Next action
As you aim to convert visitors to customers, understand about presenting the choices to them. When a visitor is given an array of options, confusion is bound to arise, which is aptly defined as analysis paralysis. Overwhelmed by the available options, there can be a delay in decisions and a fear of making a wrong choice or not being able to decide at all.
Nobody would want a buyer going away after being confused with the choices presented to them. The solution is to present the right product to them and highlight the benefits to steer the visitors towards the sales. One way to ensure the visitors keep moving forward is to rightly present the product and its usability to them. Visuals are a great way to display your product and services.
Over to you
Achieving the right design along with marketing tactics will reinforce the selling of product and selling on your website. Ask yourself what resonates with your readers, select the right imagery, create compelling copy to ensure visitor conversion rate increases.
