How To Implement White Space Into Your Designs
Ah, white space! It’s one of the graphic design terms that you hear a lot about, but may not quite understand. White space, sometimes referred to as negative space, is the portion of your design that is left untouched. This means any portion of your design within the artwork bounds that is unmarked. A common misconception is that white space can only be the color white. This is why many designers prefer to call the empty space of a project “negative space”. Now that you have a basic understanding of what white space is, let’s take a look at how it is implemented into some phenomenal designs.
So why exactly is white space so important?
White space is important because it provides visual balance and variety. No one likes visual clutter. One of the top rules of graphic design is creating projects that are easy to view and don’t include distracting elements. It is difficult for viewers to understand the message when there are visual elements flying all over the page.
In addition to aiding in the visibility of your design, you can also use white space to guide the viewer to a certain spot in your project or helping them come to a certain conclusion. Many businesses use carefully arranged white space to evoke emotion and guide you through a story that ultimately leads to purchasing a product or a service. Because the designer used white space to their advantage, the viewer is led on a journey without realizing it. This emotional connection is the direct result of fantastic design. Fantastic design starts with the proper balance of elements and negative spaces.
White space sounds really powerful! How do I use it in my next design?
There are several ways of implementing white space into all of your designs, and there’s a good chance that you’re already using white space. Remember, white space is any portion of your project that isn’t covered by text or design elements. Every project starts with a blank canvas. You then add elements to that canvas bit by bit. Assuming that you don’t cover your entire canvas, you’ll end up with some white space when your project is complete. White space can include, the margins of the page, alignment gaps, and even random empty space.
White space in itself is a pretty loose term, but that doesn’t mean you should just throw some elements on a page and hope for the best. You should always put time and effort into the layout and arrangement of your white space. You can start with a simple implementation of white space. This is done simply by using the alignment tools in your graphic design program. By taking advantage of the alignment and spacing tools, you can ensure that the elements of your design are evenly distributed thereby ensuring an even distribution of the white space included in your design.
Take white space to the next level!
Once you’re accustomed to using your alignment tools to create white space, it’s time to take white space to the next level. Start thinking of white space as a means to convey a message or evoke an emotion. How could you arrange the various elements of your design to make the viewer feel excited? Could you start by having some smaller text at the top and then gradually increase the size and placement to drum up suspense in the viewer? Or perhaps you could use white space to create an interesting design arrangement that piques the curiosity of the viewer.
These are just a few examples of how you can use white space to improve your upcoming design projects. The key concept here is using white space to your advantage rather than just aligning elements on a page arbitrarily. As designers, it is our job to solve problems without artwork and provide avenues for thought-provoking questions. The proper use of white space can take a mediocre design and turn it into something great. Challenge yourself to think outside of the standard align left, align center and align right. Experiment with other alignment forms and create alternative white space variations. What will your viewers feel when they consume your next project? Only white space will tell…