How to streamline video content with new orientation, properties and filters

At Freepik, we love customizing our products to meet your needs. We listen to your feedback and focus on enhancing your projects so they stand out. Today, we’re thrilled to introduce an exciting expansion to our video offering, which includes an extensive library of video content with fresh new orientations and filters. This blog will guide you in optimizing your video creation by using the right formats and filters.

Get creative with the right aspect ratio

Videos should always make an impact, whether you’re sharing the latest fashion tips, breaking news, informative tutorials, or promoting products you genuinely love. They evoke emotions, pique curiosity, and provide a memorable experience, reflecting your unique brand awareness and style. When working on video content, you need to create a connection between you and your viewers, so choosing a good format is fundamental.

Vertical or horizontal?

From today, you have two different aspect ratios designed to enhance your video content: 9:16 for visually captivating vertical videos and 16:9 for immersive horizontal videos. Each format offers unique benefits, allowing you to showcase your content in the most engaging and impactful way.

Vertical videos – why are they so popular?

This format has recently gained popularity, especially among influencers and vloggers who work on mobile devices, as they utilize the natural phone-holding position and offer an incredible full-screen viewing experience. This format is ideal for platforms like Instagram Stories, TikTok, and Snapchat, where spontaneous content is viewed through vertical scrolling.

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Horizontal videos – a traditional viewing experience

Sometimes nothing captures the essence of making your content exceptional like the classic widescreen experience. This format is perfect for platforms like YouTube or projects such as corporate presentations, where users anticipate widescreen content. Horizontal videos offer a broader canvas for showing your creativity, making them well-suited for tutorials, interviews, and cinematic storytelling.

You don’t have to film everything twice. You need to film everything differently. The choice of the right format depends on the type of content you want to create and the platform you wish to use.

Tailor your search with new filters

Explore our content more efficiently with the new video category filter. From travel, food, and drinks to a wide range of other categories, you can access a fantastic collection at your fingertips. Once you’ve chosen your category and selected the perfect orientation, you can also fine-tune the frame rate per second with the FPS filter. This new addition allows you to achieve slow-motion (60 FPS >) or time-lapse (30 FPS <) modes in your content with just a few clicks. And if you’re up for the full creative experience, check out our “you may also like” recommendations in the detail view to get some extra inspiration.

Find out more about the new formats and filters with this video 🎞

Craft compelling stories with new content

Our super new video library is filled with captivating content, ranging from warm videos in exotic locations to enticing food and drinks or backgrounds. It’s perfect for giving a new look to your website, sharing stories and feed on Instagram, tutorials on YouTube or Facebook, or even making a whole campaign from scratch.

Get ready for more

That’s right! We have more to come, as we’re actively working on introducing additional filters and tutorials that will empower you to enhance your content even further. Stay with us, and we will make your creative vision real.