Designers are loving Ryan Gosling’s short movie about Papyrus font

Every designer knows that default “fancy-looking” fonts, like Papyrus or Comic Sans, are used by many people to create logotypes and banners, mostly people who don’t know about the latest trends in design or just that using these fonts is perceived as not original at all, and that it conveys design-illiteracy to the public, even if many people don’t notice.

In this short movie, titled Papyrus, Ryan Gosling plays a man who indeed does notice Papyrus. He’s obsessed with it, and has been ever since the blockbuster film Avatar used it for its logotype. Ryan spends the film running around, trying to convince his wife and his therapist that he’s not crazy, but that the designer who got away with it deserves to pay for what he did.

The short film has a very serious tone, but the content is actually hilarious. Ryan’s reaction to finding out that Avatar’s sequel (Avatar 2) will feature the same “tribal but futuristic” logotype in slightly modified Papyrus is priceless!

Papyrus is considered by some the worst font ever, because people find it kitsch and annoying. There are even anti-Papyrus platforms and websites! 

What do you think? Do you also hate this font? Let us know in the comments!