How To Prevent Rejection (III): Aesthetic And Technical Standards Not Met – Vectors

By Freepik 2 months ago

One of Freepik’s most common rejection reasons among contributors is “aesthetic and technical standards not met”. Plus, it’s also the one that generates most doubts among designers and photographers.

In this post, we explain to you what this reason for rejection refers to and how you can avoid your vectors being rejected due to poor quality standards.

If you’re a photographer and want to know more about this rejection reason, in this post, we give you some useful tips to optimize the quality of your photos.

What is “Aesthetic and technical standards”?

We talk about this reason to refer to aesthetic and technical issues in the design that make the resource lose quality and usability. 

It usually happens when the design concept is vague, the composition isn’t coherent, there are unwanted nodes in the design, etc.

Below we break down some of the most common mistakes in vectors when it comes to aesthetic and technical standards!

Common mistakes in vectors
Old-fashioned designs

Being up-to-date on the latest design trends is essential. If you know what is trendy and what users are looking for, it’ll be easier for you to create appealing and useful content. Thus, if you upload resources with an old-fashioned style, we’ll reject them.

So, before starting with the design, we recommend you do some research. Every year, many companies within the graphic design industry launch reports and articles on future popular trends. Here are a few you can start with:

Adobe Stock’s 2020 Creative Trends by Adobe.

Designs Trends 2020 by Behance.

Designs Trends We’ll Be Seeing in 2020 by Freepik.

However, it’s important you use your research only for inspiration. Avoid copying other people’s resources; just select those ideas you like the most and adapt them to your style. Try to create unique designs that stand out from the rest.

reason for rejection vectors

Composition issues

The way you compose your design determines the aesthetic quality of the resource. Thus, designs presenting composition issues will be rejected.

Make sure to properly arrange the elements, organize them coherently, and use adequate proportions.

We consider your composition is weak when elements are out of proportion, the main element doesn’t stand out, or items aren’t arranged coherently. The following example clearly represents the difference between using a poor composition and working with a coherent and appealing design.

rejection reason for vectors, composition issues

Technical aspects

Technical aspects are related to the way you create your design and how you use the tools and the software to deliver a clean result.

So, we’ll reject your content if layers aren’t organized correctly, or if the file size is too big. In these two cases, the technical issues affect the user experience when downloading and working with your resources.

Besides, we don’t accept vectors with unwanted nodes. When working with backgrounds with geometric shapes or curves, it’s possible to leave unwanted nodes. So, make sure you check the design before submitting it.

Unclear concept

Your design concept must be clear and understandable for the user. So, try to answer the following questions: What is your design for? What needs does it cover? Avoid the following situations where the concept is unclear:

  • Isolated or simple elements

Sometimes your design concept is too simple and does not work by itself, as it does not bring any interest to the user. When this happens, we ask you to integrate your design into a complete concept. Let’s have a look at the following design:

rejection reason vectors unclear concept

When you create a design that is too simple, you can avoid rejection before submitting it. For example, by creating compositions of four or six elements with the same theme. You can also add a colored background or insert some text related to the concept.

  • Too complex designs

It also happens the other way around. There are times when the design is overloaded with many elements and ends up losing the initial idea of the concept.

Sometimes less is more. Opt for clear, simple, and attractive resources, and avoid using gradients, textures, or color palettes that have no relation to the concept of the resource.

Likewise, the color palette should reinforce the design and its theme, so using colors that are not related to the resource can be a reason for rejection.


If your vector includes text, make sure the typography supports the main concept. If you fail to use appropriate typography, the result will be affected negatively.

Let’s see this with an example. Think of a wedding invitation: which typography would you use? Normally, wedding invitations present an elegant design, so the font should reinforce this elegance (serif fonts or fonts in hand-drawn style). In this case, you should avoid sans serif fonts.

Apart from that, the font you use must be free for commercial use (Font Squirrel is a good option). This way, users can easily download it, and the design isn’t distorted when they open it.

reason for rejection typography

In the case of templates, infographics, or other resources aimed to be edited by the user, it’s essential the text is editable. If the user can’t modify the text, your resource is no longer useful, and we’ll reject it.

We also recommend you include lorem ipsum or, alternatively, don’t insert a lot of text. If your design includes text, it should be in proper English. Remember that we’ll reject your design if it presents misspellings or grammatical errors.

° ° °

We would love to say there’s a magic formula to succeed within the stock world. But there isn’t. The secret is to be constant and upload quality and useful content.

We hope you find these tips useful. If this is your first time here, and you would like to become a Freepik contributor, click on the button below and discover the advantages of submitting content to our platform.

Become a contributor now!

By Freepik



Reply to gazihasan


1 month ago

nice guideline

Reply to shahir2014


1 month ago

helpful guideline. thanks, freepik

Reply to Tran Thuc Hang

Tran Thuc Hang

4 weeks ago

thank you, really helpful!

Reply to Khoirul Fanani

Khoirul Fanani

4 weeks ago

nice share, how about psd template?

Reply to user11442601


4 weeks ago

Thank you so much

Reply to Md Babul Miah

Md Babul Miah

3 weeks ago

Helpful Content !!

Reply to moota


2 weeks ago

i m got it, thank you freepik support...

Reply to creativesoftclub


2 weeks ago

What about we have upload PSD and JPG file.

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