Pantone Color(s) of the Year 2021: A Shout-out to Optimism and Strength

Pantone just announced, not the color, but the Colors of the Year 2021: PANTONE 13-0647 Illuminating, a vibrant yellow, and PANTONE 17-5104 Ultimate Gray, a neutral gray. The Institute of Color has defined this combination as “a marriage of optimism and strength”. 

Though expectations were high, the selection comes as a surprise to all of us. Not only because it’s the first time that a neutral color is selected as the Color of the Year, but also because the meaning behind this selection is powerful and accurate to the times we’re living.

Last year, Classic Blue was picked to represent a time of change and the start of a new decade. As a sort of premonition, this blue shade has been part of many unpredictable changes that have marked 2020 all around the globe. We were expecting something that has us looking forward to the future, and here it is!

At Freepik Company, as an international referent for graphic resources, we enthusiastically embrace Pantone selection and offer you a wide variety of resources using Illuminating and Ultimate Gray. We’ve compiled color palettes, collections, and free downloadable resources from Freepik, Flaticon, and Slidesgo so you can incorporate this uplifting combo into your 2021.

The meaning behind Illuminating and Ultimate Gray

There is always extensive research based on industry and fashion trends behind Pantone’s choice. However, due to the current pandemic that has stricken the entire world, there’s a need to feel that there’s more to it, that everything will get brighter at the end. That’s what Illuminating and Ultimate Gray are all about. 

Illuminating is presented as a vibrant yellow that reminds us of happiness, vivacity, and sunshine, while Ultimate Gray is a neutral gray that reminds us of everlasting elements and steadiness. 

“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. 

They are two different colors with independent meanings, but they complement each other. Think of the two colors separately, and then think of them as a combination. That’s when the magic occurs. Because there are no lights without shades.

The optimism behind Illuminating yellow stands out against the solidity and fortitude of the neutrality of Ultimate Gray, creating a powerful union of hope and resilience that keeps us thinking of a brighter future to come. And it’s not surprising that this is the message we need right now.

Color Of The Year 2021 and other palettes

Having two colors gives us scope for multiple color combinations, which is great. However, it might not be as easy as it seems when the two colors are so different.

Here are some ideas of color palettes that include Pantone Illuminating and Ultimate Gray so you can incorporate these hues into your creative works: 

 

Freepik joins COTY 2021

We have been waiting for the announcement to arrive and, finally, it’s here! Our team has worked hard so you can have access to lots of resources featuring Color of the Year 2021 before anyone else. 

Illuminating and Ultimate Gray has already entered Freepik to stay with us the upcoming year. Click on the images below and enjoy our brand-new vector, photo and PSD collections:

color of the year 2021 freepik collections
color of the year 2021 freepik collections
color of the year 2021 freepik collections
Free resources made for you

We’re definitely into the Color of the Year mood and want to share it with you. Get this freebie full of yellow and gray shades with exclusive vectors, photos, PSD files, icons, and presentation by Freepik, Flaticon, and Slidesgo.

 

Get the freebie!


Comments

Reply to irynausachova

irynausachova
irynausachova

12 months ago

Very helpful article!!!!! Thanks!!!!!! But I want to tell you that I saw typo in Ultimate Gray description. You used #D35C78, but this is a different color number. For Ultimate Gray I think correctly #939597

Amelia Rubio
Amelia Rubio

12 months ago

You were right! We already changed it. Thanks a lot for letting us know :)

Reply to Reklam

Reklam
Reklam

12 months ago

nasty yellow and a draining shade of grey — what a dreadful combo and a washed-up palette. the freebies are ok - thanks

Reply to sign

sign
sign

12 months ago

Merci pour votre soutien

Reply to Sonja

Sonja
Sonja

12 months ago

The color you have for pink as #079DB2 is actually #F2A1BD. The #079DB2 is for the light blue above it.

Amelia Rubio
Amelia Rubio

12 months ago

Yup! Hope all codes are okay now. Thanks for noticing!

Reply to Priscilla Castillo

Priscilla+Castillo
Priscilla Castillo

11 months ago

Thanks for this content, a very helpful guide :)

Reply to Packages

Packages
Packages

11 months ago

Nice its make easy stuff for Us. Appreciated Keep it up.

Reply to Frankie Young

Frankie+Young
Frankie Young

11 months ago

Hey thanks, kind website. What an unexpected surprise.

Reply to user28219063

user28219063
user28219063

11 months ago

Thanks to the authors. Very entertaining and useful information.

Reply to Sergei

Sergei
Sergei

9 months ago

nice article!! Thank you so much!