Duminda Perera is a Milan-based creative director who keeps this project called “Clever Wordmarks”, where he transforms apparently normal words into logotypes that make the most out of their meaning.
The project, which you can find on his Behance profile, features words like “Blank”, represented by a typeface that is missing some parts, but it’s still perfectly understandable. Others, like “Token”, transform the K into a slot where the token goes in.
They are really clever representations of the words and their meanings, and although we have seen similar projects in the past, like “Word as Image” by Ji Lee, every artist explores different ways of creating their own conceptual representations.
Find out more about his work on Behance.