Lay’s Summer Days lets you have your summer selfies printed on potato chip bags
Lay’s launched an advertising campaign called Summer Days with which you can have your favorite summer pictures printed on a bag of your favorite flavored chips. This includes a funny caption underneath the picture, and it makes a great packaging choice that actively involves users.
Users have been posting photographs of the custom printed chip bags on Instagram and other social media websites under the hashtag #LaysSummer. Pictures of pets are abundant: what could be better than having your pup’s face printed onto a bag of snacks and pretend that he’s famous for a few minutes? Not many things, for sure, except if your dog happens to be a pug: nothing could ever beat that.
Some have even decided to frame their bag of chips, so to immortalize their chance to have participated in this marketing campaign. Feel free to do so, as long as you have the patience to wash the bag first.
Users can still submit codes found in the bag to have your personalized bag on the official promo site, although it’s only available in North America for the time being