Infographics, the benefits and why we all love them

By Savi 4 years ago

One of the main answers online entrepreneurs get when they seek insights for having a better online impact is to design a more visual website full with high quality pictures and images as well as themes. In short, they are advised to integrate infographic into their online presence to attract more eyes. This is the same whether you are designing a social media site or simply want to enhance your brand awareness or reach a wider audience while conducting marketing campaigns. Infographic is a powerful online tool that many marketers already use to promote their sites and campaigns. It definitely leads to more traffic and people who revisit your site which is why several entrepreneurs are out to find the best infographic vectors to use.

What is infographic?

As the name suggests, this is a technique used to produce visualization information. When uploading content online, it is advisable to include colourful images and pictures as well as colour variations in text. This is unlike the old technique of putting everything in plain black. When you find sites with bold titles depicting different colours, several images and a colourful theme, it is infographics at its best. However, the actual description of infographics deals with graphical images that illustrate given information rather than coloured texts.

Why does human brain love infographics?

Scientific results have proven that the human brain loves infographics and this much is obvious. People love colour rich media and information as it provides ultimate contrast and makes viewing very easy. Additionally, humans contextualize their world using their eyes and colours. According to scientific research, information has increased enormously over the past few years and this creates much noise in the brain. Reading plain words therefore takes much time than images. Infographics are easy to process and the brain takes a very short time to understand information illustrated by an image compared to reading the many lines of instructions. To be precise, it takes a tenth of a second to process infographics. This is impossible if the information was written down in text. Since the brain always loves an easy way out, we end up addicted to infographics than plain text.


How popular is infographic?

The popularity of infographics is amazing. According to statistics, infographics has increased by 9,000% since 2007 which is incredible. Such media are used across the whole range of advertisement including in banners and billboards, television ads, equipment user manuals, tutorial videos and websites among many other places. As a matter of fact, you are less likely to success online if you choose to avoid infographics. Advertisers are well aware of this powerful tool and use it in enhancing brand awareness and conducting marketing campaigns. You will find them in cars, t-shirts, caps, company logos and themes, cups and all sorts of marketing media available.


Benefits of infographics

The advantages of infographics are quite obvious and straightforward. For advertisers and marketers, it is the most effective way of getting your word out to the audience. Unlike lines of text that require much focus and time to scrutinize, images are quickly understood in a flash. Even if you choose to advertise on the body of your van or on a t-shirt, eyes that see these images will remember them longer and the message is also picked instantly. It is also the new trend in marketing and will fetch you more traffic. It breaks down your message to a point where language is no longer of prime importance. Even those who do not understand your language can still comprehend what the image expresses. If everyone else loves them, then it is only right to use them and make things easy for your audience.


Tips to create a catchy infographic

While infographics offer data visualization, not all are desirable quality and poor use can result in negative impacts on your mission. You must therefore find the best infographic vectors to use in your media so as to attract more people. It is important to remember that infographics have the potential to become ambiguous. The best approach is to take sufficient time in describing your message and finding insights on how you can translate this into an image. You should also consider your organization colours and themes. Infographics are not only for data visualization but should be designed to promote your brand. The image should be of high quality as no one likes blurry pictures. It should be the right size, with the right colours and used in moderation. A website with infographics only is ultimately going to fail. Essentially, you should take time in learning how to harness the full potential of this technique.

By Savi