Craft inclusive beauty care branding with Freepik Designer

In the beauty industry, professional and inclusive marketing materials are essential. If you’re a designer, content creator, or small business owner, you already know that getting the visuals right is crucial. Freepik Designer makes it easy to create everything from logos to business cards to pricing lists—all with an inclusive touch. In this blog post, we will focus on a typical scenario and go through all the steps of this creative process together so that you can visualize how easy it is to create designs with this tool.

Step 1 – Start with diverse templates

The Freepik library offers tailored content selected by talented artists who care about authentic visuals. You can find beautifully designed templates that cater to various styles and cultural contexts. This means that if you need a logo, business card, pricing list, or any other type of template, you’ll find more options that fit the unique vibe of your project.

Now, imagine you’ve just been asked to design a logo for a beauty salon. You might choose a logo template featuring soft, inclusive colors and clean lines that appeal to a broader audience.

Step 2 – Give any logo your flavor

After selecting a logo template, it’s time to make it your own. Freepik Designer allows you to adjust colors, swap fonts, and add the business name. You can customize the design further by adding elements that reflect your brand’s inclusivity, such as a diverse color palette or a font that’s both elegant and easy to read. The goal is to create a logo that stands out and resonates with the diverse community you’re designing for.

Step 3 – Place your logo into a business card design

With your logo ready, the next step is designing a business card. Find a beauty business card template that complements your logo, and start editing. Place your logo, adjust the layout, and tweak the colors to ensure everything ties together harmoniously. If your logo has inclusive design elements, carry those over to the business card to ensure consistency and appeal to a diverse audience.

Step 4 – Design a matching pricing list

To complete your design, pick a beauty pricing list template matching your business card. Consistency is vital when building a cohesive brand identity. Freepik Designer makes it easy to apply the same fonts, colors, and design elements to your pricing list, ensuring everything feels connected and professional.

Make your designs click worldwide

When designing for specific cultural markets, you should use elements that resonate with those audiences’ cultural values and aesthetics. Here are some tips for you:

Reflect cultural symbols and colors

In many Asian cultures, packaging often highlights pastel colors like green, purple, and black. Incorporating these colors or traditional patterns helps create a strong cultural connection. Graphic elements typically include illustrations instead of photographs, with natural motifs like lotus flowers, fruits, and leaves being trendy. Also, using vertical layouts for business cards often conveys a sense of formality and respect in some Asian contexts.

Design with African audiences in mind

Bold, earthy tones and patterns inspired by traditional textiles resonate powerfully in African markets. For example, incorporating Adinkra symbols adds rich cultural significance when designing for an audience in Ghana. In Nigeria, the intricate geometric patterns of Yoruba art offer strong inspiration. For a Kenyan audience, elements inspired by the Maasai Shuka—a traditional checkered cloth—bring a meaningful cultural connection. These examples highlight how thoughtful design choices can create a deep connection with your target market.

Now it’s your turn to get creative! Show us what you got in our community or your favorite social – we can’t wait to see what you create with Freepik!

Stay tuned for more tips and tutorials, and don’t forget to check our blog for more news and products on their way.