How to make a viral product video with AI by Genia

Short-form videos are everywhere now—on Instagram, TikTok, you name it. And if you want your product to stand out, a static image isn’t enough anymore. Freepik teamed up with Genia, a leading AI partner in the creative tech space, to host a new Inspiring Session focusing on making scroll-stopping product content using AI.

In this live workshop, Genia showed us how to create an AI product video from scratch with the Freepik AI Suite—missed the session? No worries. This guide will walk you through everything you need to know to create viral Instagram AI videos, TikToks, and more.

Step 1: Start your product’s journey with the AI Image Generator

First things first, you need a strong visual to kick everything off. The Freepik AI Image Generator makes that super easy. You just need to describe what you want, pick a mode, and let the AI generator do the rest. For this type of project, we recommend trying Google Imagen 3 for the best mix of detail and realism.

The trick is in the prompt. The more specific you are, the better the result. Think about texture, lighting, background, and all those small details that bring the scene to life. And if you need a little help, you can always use the AI Prompt feature built into the platform.

Here’s an example you could use:

“A thick, creamy smoothie with a yogurt texture, smooth gradient from deep dark blue to pastel blue, clear to-go cup, pastel blue straw, condensation on the cup, professional studio lighting.”

Before generating, you can select options like the aspect ratio, color palette, and composition. Setting these early helps the tool match your vision even closer to what you need.

In a few seconds, like a powerful AI art generator, you’ll get high-quality visuals ready to move to the next step.

Step 2: Remove the background for a clean, pro look

Once your visual is ready, you can make it even sharper by adjusting the background. If you want a transparent background for more flexibility or a clean white setup for a polished look, the Freepik Background Remover takes care of it in seconds.

Click on Edit Image, then Background, and you’ll have a clean, isolated version in seconds. Depending on how you plan to use it later, you can leave it transparent, choose a solid color, or generate a scene.

Using a background eraser like this gives you more control over the final result and can save you tons of editing time down the road.

Step 3: Create a branded product with the AI Mockup Generator

If you want your product visuals to feel complete and ready for marketing, adding branding is the next step. You can either select your image and click Create Mockup, or head straight to the AI Mockup Generator and upload it there. The AI will scan your visuals and prepare them for any brand elements you want to add.

If you already have a logo or a label design, this is the perfect moment to apply it. The tool is super intuitive—you can move, rotate, resize, and even adjust the shadow or blending of your logo until everything looks clean and natural.

It’s a fast way to turn a simple product shot into a complete branded scene, without leaving the Freepik AI Suite.

Step 4: Get your product image looking its best with the Upscaler

Now that your product image is ready, it’s time to upscale it and make sure it looks crisp and high-quality everywhere you share it. The Freepik Image Upscaler makes it easy to boost your resolution without losing detail, and helps your visuals look more professional and ready for social media.

With your image still open, you don’t even need to leave your tab. Just click on Upscale and jump straight into the tool. 

There are two modes to choose from.

• Classic Mode is perfect if you want to upscale your image while keeping it clean and true to the original.
• Magnific Mode is the go-to if you want the AI upscaler to rebuild textures and add extra details. It’s ideal for products like clothing (to highlight fabric texture) or food (to make textures look richer and more real).

Upscaling images now future-proofs your content. With visuals sharpened up to 4K, you’ll have everything ready for high-res videos, full-width banners, or any new platform that comes your way.

Step 5: Turn one product into many with Retouch

When you’re creating content for social media, marketing, or product launches, having just one version of your design isn’t enough. Different platforms, seasons, or campaigns call for small tweaks that keep your visuals fresh without losing your brand’s style. Instead of going back to square one, you can build smart variations directly from your main design—and stay way ahead.

You can do all that right inside the Freepik image editor. With your original image open, you can click Edit Image, choose Retouch, and use quick prompts to create new versions on the spot. No need to redo everything. Just chat with the tool, say things like:

• “Change the smoothie color to pink.”
• “Make the cup smaller.”
• “Add a Christmas theme to the cup.”
• “Replace the straw with a purple one.”

This kind of AI photo retouching helps you build versions for different campaigns (like Halloween promos or summer launches), test new looks for A/B marketing, or just keep your content feeling more alive and on-trend.

Quick tip: With the AI Upscaler, you can easily increase photo resolution in batches, enhance image quality, and keep every product visual sharp and consistent for a smoother final animation.

Step 6: Sit into the director’s chair with the AI Video Generator

Animating your product visuals is a great way to make them stand out across social media and campaigns. You can do it directly with the Freepik AI Video Generator, which lets you add motion, effects, and camera movements straight from your images—no video editing experience needed.

Here’s how to do it:

• Pick the product variation you want to animate. Use it as a start frame.
• Choose a model: Freepik offers several AI models but for a viral product ad we recommend Kling 1.6 Pro or Google Veo 2.
• Customize your animation: Set the duration, choose camera angles, and decide on movements to match the vibe you’re going for. You can also add an end frame.
• Write a simple prompt: Just describe what you want. Prompt ideas you can try:
• • Soft and elegant: Zoom in slowly on the smoothie while adding a soft mist effect in the background. Keep everything bright and minimal.
  • Dynamic and commercial: Add a sparkling effect moving across the smoothie surface. Slight camera movement from bottom to top. Keep the lighting vibrant and clean.
  • Calm and natural: Create a slow rotation around the smoothie. Add gentle light reflections on the cup. Keep a soft, pastel background.
    

• Hit Generate and wait for your video: 

Using an AI video maker like this means you can go from image-to-video AI animations to full looping videos ready for any platform. You can even combine it with text-to-video AI prompts if you want to add captions, callouts, or product highlights to make your ad even more engaging.

Pro tip: When your video loops smoothly, it feels more natural and keeps people watching longer. On platforms like Reels and TikTok, a clean loop can be the difference between someone scrolling past or replaying your content automatically.

Step 7: Upscale the final video up to 4K 

Once your animation is ready and looping smoothly, there’s one last step to make it look even better: boosting the resolution. 

With the AI Video Upscaler, you can improve the resolution of your final clip in just a few clicks. It works similarly to tools like Topaz AI Video, but built right into your Freepik workflow. Just select your video, choose the quality you want (up to 4K), and let the AI enhance the sharpness, clarity, and overall feel of your animation.

How a simple idea became a full social media campaign

It’s crazy how much you can build when you have the right tools lined up. Starting with just a simple idea, we used the Freepik AI Suite to create a full set of product visuals, tweak them into variations, turn them into short videos, and prep everything for social media—without jumping between ten different apps.

Instead of spending days editing or redoing designs, tools like the AI product video generator, the AI social media video generator, and the AI video editor for social media helped move everything way faster.

Ready to create your own?

There’s a whole lot more you can do. Playing around with product visuals, trying different animations, and testing new AI tools is where all the good ideas start popping up.

Watch the full workshop by Genia if you want to see the process in action, step by step.

And if learning from the experts sounds like your thing, find more tutorials on our Youtube Channel.

There’s more coming soon—and honestly, it’s worth keeping an eye out.