How to Create a Pitch Deck for Your Startup
It is a truth universally acknowledged, that a single startup in possession of a good idea, must be in want of investors. OK, this is not the original quotation by Jane Austen, but this one is more up-to-date. If you are a young startup, more than often you will need a financial supporter. At this respect, pitch decks are perfect for gaining investors.
But what is a pitch deck? The main objective of this type of presentation is attracting investors in an inspiring and fresh way. You will need to share your vision and business plan to gain their favor. Presenting your idea with simplicity is the key to success. And remember: they need to be brief. The human attention span is limited, so do not bore your audience!
First things first. A stunning first impression is always an invitation to consider your proposal. Remember to use attention-grabbers at the beginning of your presentation, like personal stories or jokes. Create a powerful introduction about yourself and the company, dress the part and be prepared for any sort of question!
One of the best ways of persuading your audience is creating a visually attractive presentation, yet simple and clear. Use a cool and professional design which is in consonance with the values of your startup. It is also a good idea choosing a design that includes illustrations, images and resources related to your business area (retail, music…)
Another important point is to create a short presentation. As a rule of thumb only around 20 slides are allowed. You do not want to bore your audience with tons of details that add no value.
People say that you should not judge a book by its cover. It’s true. Looks (or an attractive bunch of slides) are not everything. You need to touch your investors, emotionally speaking. Tell them about the members of your team, add pictures so they can see other human beings. And if you could hire a professional photographer to take those pictures, the better!
In consonance with what we said before, explain a little bit about the story of your startup. It is important to show your achievements and to highlight your successes. Make them understand that you are a winner!
Now let’s focus on this type of template, pitch decks. There are a series of sections that you need to include. Those are:
- Introduction, our company and our team: it is of paramount importance that you introduce your team and your company to the financial supporters. It is key to talk about the skills and expertise of your members in order to grow and manage a successful startup.
- Problem and solution: Consumers have a series of needs that you can satisfy with your product. Here you could talk about your Unique Value Proposition, i.e., how your startup is going to solve your customers’ pain point. This is a great opportunity to tell a simple story that depicts the situation thanks to storytelling.
- A SWOT analysis: a study to assess your strengths, weaknesses, opportunities and threats.
- Them vs. us, competitors: if you want investors to trust you, you need to show them your competitors and that you are better than them.
- Product overview and demo: those are the perfect sections for you to include more information about your product by means of videos, simulations and the like.
- Your plans: tell your supporters about your price plans and how they adjust to the competitive market.
- Traction: describe how far your company has come. How successful your product is so far and prove that you have valuable customers willing to pay for it.
- Case study: explore a phenomenon related to your product in a real-life context.
- Reviews: people love your product. To prove so, add results of your surveys and include some good reviews of what your clients are saying about you!.
- Awards: remember, you, your team and your company are winners. Let your awards speak for you.
- Market size: here you will need to calculate the number of potential buyers or customers to show them how much opportunity there is for your product in the market, and therefore the return of their investment.
- Target: who is your target audience? You need to define them: add age, demographic data, gender, sociocultural and economic levels…
- Business model: provide an explanation behind the rationale of your startup. Explain how your startup works at the operational level and the ways in which it makes money.
- Timing and projected growth: talk about the future steps of your company and how much it will grow. Use a timeline to show the future and evolution of your company. Include your next steps and its projected growth. How do you see your company within 5-10 years? In the same fashion, you can also show the milestones achieved by your startup and the company roadmap.
- Investment: obviously, you need to specify the amount of money you need for your project, how you are going to use it and how valuable it is for the growth and success of the company ,so make this point clear. Show specific data about sales, clients, benefits and expert insights. This information will make them realize that it is a good idea investing in your company.
Did you like the presentation that we used as an example for this post? Get the template or have a look at our Pitch Deck collection of templates, 100%free. You can adapt any of them to your own project!