Freepik Company appoints Olivier Dufour as Chief Revenue Officer
Freepik Company strengthens its management team with the appointment of Olivier Dufour, a senior executive in the content business and subscription model, as its Chief Revenue Officer (CRO).
Dufour joined the company in May to lead the Revenue area and currently leads a team of 5 professionals who develop strategies on Advertising Opportunities, Customer Insight & Business Analysis. His main goals are to optimize the subscription model for Freepik Company products as well as to develop new lines of income through partners and new clients using affiliation methods, direct deals in advertising, etc. To achieve this the Revenue team will work closely with those in Marketing, Product, Content, and Finance.
Before joining the technology company specialized in graphic resources, Olivier Dufour was CEO of France of Motorsport Network and Chief Digital Officer for beIN Media Group, among other positions of responsibility in digital and subscription-based companies. Dufour holds an engineering degree from the National Institute of Applied Sciences (INSA) in Lyon and also studied at Washington University (St. Louis, Missouri).
In the words of Olivier Dufour, “I am delighted to have joined Freepik Company at a key moment in its impressive growth. Disruptive in its origins, Freepik Company is now one of the major players in the global stock graphics industry, and it is exciting to be able to contribute my expertise to this whole story.
Alejandro Sánchez, co-founder and current CEO of Freepik Company, adds that: “Olivier is a great addition to the company. He was advising us for some time and we soon understood that we needed to have him on our team. He has a great deal of experience in subscription-based businesses and we are convinced that he will help us to conquer and consolidate new international markets.”
The appointment of Olivier Dufour as CRO together with the appointment of Carmen Guerrero as CMO, strengthens the management team of Freepik Company, led by the COO, Manuel Fernández, to face its international stage.