Font pairings for your brand – 20 beautiful combinations

If you care about design and have a project, you probably spend much time thinking about your brand. After all, your business branding distinguishes you from the competition and attracts customers. But have you ever considered the fonts you use to represent your company? Whether you’re creating a website, designing a logo, or crafting an email newsletter, text fonts can be an effective way to make your business stand out from the crowd, And they can’t be combined randomly! Recognizing how font combinations can play a role and what value they add to your company’s identity is essential.

So, which ones should you pick? Which ones complement each other the best? Luckily, we’ve gathered 20 top font combinations for all kinds of brands that you can already start implementing through our online editor, Freepik Designer.

How to choose fonts that go well together – Basic rules

Choosing font pairs for your project can feel like picking an outfit you hope will impress all your friends. While it may sound intimidating, font pairings are pretty simple! All you need to do is follow some basic rules, and you’ll be sure to create a font combo that everyone will love:

• Recognize the connections between font families: Always seek font pairings that complement one another, like serifs and sans, considering the hierarchy of your message and the lines you want to highlight. The last thing we want is for both fonts to compete for the viewer’s attention! You can learn more about the different categories of fonts in this post in case terms like sans-serif or handwritten do not ring a bell to you.
• It is easier for fonts to complement each other if they are from the same family: Some fonts are members of a large family, which means they come with a variety of different weights, styles, and classifications that are specifically designed to work together. Take advantage of it!
• Fonts can also be used in contrast: Although several tests must be performed beforehand, the ideal font combination should be harmonious without being overly similar. The goal is to create visual diversity, so picking nearly identical fonts may not make much sense.

Don’t be afraid to take the plunge: with careful consideration and an eye for detail, font pairing can be fun and even rewarding. To get you started, here are the 20 best combinations for you to choose from or use as inspiration. Good luck, and happy font-finding!

Top 20 best font combinations/pairings

Bebas Neue + Montserrat

We’re off to a good start with this Sans-Serif family combination! Montserrat was inspired by the twentieth-century urban typography of Buenos Aires. Its geometric style and legible characters make it a perfect match for its cousin Bebas Neue! This font, which shares height and styling with Montserrat, adds flair to the ensemble.

As is the case with most Montserrat font pairings, this combination works well in almost any medium (print or web) and is ideal for headlines that have impact and punch—just what you need to promote businesses like gyms! Check out their great effect!

Girassol + Roboto

Girassol is a one-of-a-kind all-caps Serif font inspired by hand-painted street signs in Carcavelos, Portugal. It attempts to lovingly evoke the spirit of the region, and, visually speaking, is the perfect choice for creating outstanding logos (fin more logo templates) and promotional content. This is a must-font if your brand takes pride in its origins!

This font, with so much style and history, should be combined with a font that doesn’t overshadow it, such as Roboto, a neo-grotesque sans-serif typeface officially developed for Android. While most Roboto font pairings involve the same modern family, this combination proves that modernity and antiquity can also coexist.

Petit Formal Script + Montserrat

This is an even more intricate combination from different font families, but it makes perfect sense: Formal Script is a trend-handwritten style, excellent for conveying elegance and luxury. Script font pairings are always strongly advised, commonly used in print publishing, as their tiny lines disappear when used at small sizes.

Because of its quality and refinement energy, we recommend using this font for your restaurant menu so that your diners can already taste the excellence of your service. Combine it with a legible font like Montserrat to ensure that the rest of the content is fully understood.

Bebas Neue + Open Sans

Open Sans was designed with an upright stress, open forms, and a neutral, friendly appearance. It was optimized for print and screen interfaces and has excellent legibility characteristics in its letterforms regardless if it is used for the body or the title. In short, this font will keep you out of trouble!

Open sans font pairings are usually used with other sans-serif font families when the intention is to provide a formal, neutral character to the composition. Bebas Neue lends an extra strong and inviting appearance to the final result.

Inria Serif + Raleway

Raleway is an elegant sans-serif font with a bit more personality than its family members, such as Arial or Verdana. Its minimalist and geometric design makes it highly legible, functional, and sharp, making it an excellent choice for both print and websites.

So, which of the Raleway font pairings could you use to give your composition a unique yet modern twist? Combining it with its complete opposite, Inria Serif, a humanist typeface with a more rational drawing. This is how eye-catching your social media publications can look to attract potential customers!

Raleway + Open Sans

This is where elegance meets versatility. As you’ve just seen, Raleway is clean, and modern lines exude a minimalist vibe, making its font pairings a go-to for brands that value sophistication. On the other hand, Open Sans is your friendly neighborhood font, boasting versatility with a dash of playfulness.

Together, they create a harmonious balance, perfect for any brand seeking to project approachability while retaining a chic edge. Their readability and adaptability shine in both print and digital media, ensuring your message is always on point. Open Sans font pairings can help guide your audience through your marketing materials, from captivating headlines to engaging details.

Dancing script + Lato

Here is a pairing of opposing families that is very similar to the third option. Lato font (which means “summer” in Polish) is made up of semi-rounded letter details that give it a warm feeling, as well as strong structures that provide serenity and stability. It performs nicely for screen reading even at small sizes and is typically used for body text rather than headings.

Numerous Lato font pairings exist, but Dancing Script will definitively astound your company. This casual typeface, where the letters slightly bounce and change size, adds a vintage touch to your trademark while remaining casual and spontaneous.

Baskerville + Abel

Can a renowned and historic typeface like the Baskerville serif font be brought into the twenty-first century? Well, of course! Adapted for website use, its brand new taller x-height, wide counters, and light contrast are easy to read.

Baskerville font pairings are related under the same concept: contrast. A great opposite font family that will make the point is Abel, the modern sister of the sans serifs. Originally used for newspaper headlines and street posters, its geometric style is also found in web texts. Try this combination in your social media or blog posts.

Architects Daughter + Montserrat

Let’s discover a fun pairing that would be ideal for your most lighthearted and personalized marketing strategies! For this type of purpose, use a creative and unique typography, such as Architects Daughter. This font, inspired by the creators’ daughter’s handwriting, combines the graphic look of architectural writing with the natural feel of real handwriting.

Like the previous serif fonts we’ve seen, this font is ideal for titles. However, for the body of the text, you should use a legible and simple sans-serif typeface, so we’re going for Montserrat again.

Chela One + Patrick Hand

If your company speaks to a younger audience, you’ll need to be more creative with your brand designs and find a more casual, unique, and wacky font pairing.

Take the chance of combining more intense fonts, such as Chela One and Patrick Hand. Despite the fact that they are both pure serifs, they complement each other perfectly. Chela One is a brush script typeface that is bold and condensed, whereas it is a font based on the designer’s own handwriting. They’ll look fantastic with a kid’s design!

Luckiest Guy + Quicksand

Quicksand is a sans-serif type family with rounded terminals. Influenced by the geometric-style sans serif faces that became popular during the 20s and 30s, this font is based on geometric forms that have been optically corrected for better legibility.  It was legible enough to use in small sizes as well.

This font is perfect for body text, and if you want to combine it with a font from its own family that stands out enough to make people look at your promotional flyer, use Luckiest Guy for the main title! This friendly heavyweight typeface was inspired by custom hand-lettered 1950s advertisements.

Changa One + Pacifico

Don’t be afraid to pair thick, hand-drawn typefaces like Pacifico and Changa One. Pacifico is a unique and fun brush script handwriting font inspired by 1950s American surf culture. It’s ideal for brand names, especially if you want a retro vibe. Changa one, on the other hand, has short ascenders and descenders as well as a set of lowercase letters inscribed within a square and is also intended for titles.

You might not be able to make a combination of title and body text in this case, but you can use Changa one for the title and Pacifico for concepts and words you want to add as design elements.

Pacifico + Verdana

Pacifico, with its brush script charm and retro flair, is perfect for catchy brand names. It makes great font pairings with fine, simple sans-serif family typefaces like Verdana. This font was designed specifically for clarity in descriptions. With defined lines and modern appeal, it’s a versatile choice for various materials.

This team together forms an eye-catching duo, balancing playful style with simplicity. Verdana font pairings always provide a contemporary contrast, ideal for detailed text in your promotions. Try this friendly, approachable tone with our flyer templates, poster templates, brochure templates or even social media posts.

Antic Didone + Federo

If your brand is defined by elegance and subtlety, this is the combination to choose. Designed for newspaper and magazine headlines, Antic didone has a large x-height that makes it very readable, especially on the web. It also has a slight stress derived from handwriting.

Make the perfect match for your brand with a source of refined details like Federo font. It’s ideal for making a good first impression in your jewelry or real estate business!

Goudy Bookletter 1911 + Poppins

Poppins is a typeface from the Sans-Serif family distinguished by its geometric forms. It’s very common in running texts and large headlines. Despite being simple and minimalist fonts, Poppins is designed to combine the simple with what is relevant, so it tends to be more used in brand design.

Do you run a company that exudes calm and serenity? Then Goudy Bookletter 1911 is your best bet for the headlines. This font commands the space around their characters, resulting in a perfectly balanced final composition.

Poppins + Avenir

In the world of Poppins font pairings, a stunning combination can make all the difference. Avenir, the sophisticated Swiss creation, embodies timeless elegance, a testament to versatility, offering various weights and styles to suit any purpose.

Poppins’ bold character combined with Avenir’s understated gentility creates a visual balance that grabs attention and keeps it. This dynamic duo enhances readability, boosts engagement, and ultimately drives your message home.

Archivo Black + Archivo

Looking for a simple yet appealing and readable modern combination? Meet the Archivo typeface family! Archivo is a grotesque sans serif typeface intended for use in highlights and headlines on both print and digital platforms. The font’s technical and aesthetic characteristics are both designed for high-performance typography.

You’ll notice that this font is playful to combine fun and legibility, so it’ll be a success if you choose to make it your brand image. Use it for titles in its bold version (Archivo black) and experience the powerful effect that will not disappoint your customers!

Alfa Slab One + Barlow Condensed

Just because we left this pairing for one of the last spots does not mean it is the least effective! Alfa Slab One features large serifs, increased stem contrast, and gradual terminals with a single serif. These features give Alfa Slab One a modern look with extreme black density, making it ideal for highlighting your company name.

Barlow is a slightly rounded, low-contrast, grotesk-type family inspired by typical California street signage, and it is perfectly legible for the details you want to add in the supplementary text.

Oswald + Roboto Bold

Speaking of impactful combinations to elevate your brand’s visual identity, here’s something you can work with! Oswald, a font with a robust and bold aesthetic, captures attention instantly. It’s like the bold statement piece in a well-curated outfit.

In the meantime, we have Roboto – a neo-grotesque sans-serif typeface that exudes a neutral and friendly vibe. It’s the classic white tee that goes with everything. When combined, Oswald font pairings create a coordinated balance, much like a perfect ensemble, creating memorable impressions to bring your materials to life.

Playfair Display + Lato

Last but not least, Playfair Display font pairings exude timeless sophistication. Its graceful serif letterforms evoke a sense of tradition and refinement, making it a prime choice for titles and headers.

Conversely, Latto adds a modern twist with its clean, sans-serif lines, creating an approachable and contemporary feeling. Latto font pairings are an excellent option for body text, creating a perfect balance between classic and present-day.

“ Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, founder of Amazon

He couldn’t be more correct! Now that you’re practically an expert on the best fonts that go well together, you’ll know which combination to use at any given time, depending on your brand guidelines and type of marketing strategy. Start trying them out in any of our templates and edit your design with Freepik Designer.

And remember to share your results or ask for feedback in our Facebook or Reddit communities.