Create social media video campaigns with AI Video Generator
It’s Christmas time, and you’re working on a social media campaign that gets you some attention and boosts your sales. You’ve your product images, but you don’t know how to turn them into engaging videos that catch everybody’s eye. Your boss messages you: “We need something with that wow effect.” What’s next?
This holiday, our gift to you came early: just a few weeks ago, we launched our AI Video Generator. This tool allows you to create catchy videos on social media to showcase your business or product. But this gift didn’t arrive alone—you can combine it with our AI Image Generator and Freepik Tunes to create the perfect video for these festivities…and any occasion!
Today, we’re covering the whole process of creating a video with the right amount of “wow” effect. Let’s get to it!
Table of contents
It all starts with an image…
An appealing image is everything when it comes to captivating your audience. Unfortunately, our product images are usually rather bland, showing our product in a dull, standard way. Our first step here is to turn our images into something spectacular and intriguing enough. We’ve started with these images of a bakery shop to communicate its Christmas discounts and offers with the following process:
Upload your image → Delete background → Generate background with AI → Get 4K quality with Upscaler → Generate AI Video → Create AI voiceover → Add AI-generated music
Although this is not the only combination possible! As we’ll cover later on, you can also get started with a prompt and the AI Video Generator. Or with Reimagine. Or with Sketch to Image. All within Freepik’s AI Suite!
Firstly, we’re going to use the Background Remover to clean our image and be able to add interesting backgrounds filled with the Christmas spirit. Open the tool, drag or upload your photo, and within seconds, your new image will be ready.
You can generate a new background with our AI Image Generator or by entering a prompt later in the AI Video Generator.
…Or with text
Don’t have any product images for your campaign? No problem! You can still use our AI Image Generator to create the visuals we will animate later. There’s a wide variety of styles you can try to give your video some consistency—you can even create your own style, uploading images with a similar look and feel.
Remember to pick the correct image ratio before hitting Generate!
Extra tip: create a simple storyboard with the images you want to animate. This will help you have a clear structure to follow. Soon, you will be able to create it with our tools!
Bring your images to life with Video Generator
Once you’ve generated enough images for your video, it’s time to take the director’s seat and start creating the clips. The AI Video Generator has different modes you can choose from. Combine them with the camera effects included in the Video Generator to make your video more dynamic.
For this example, we’ve opted for Kling 1.5, but we recommend trying each mode until you achieve the result you’re looking for.
Keep in mind that after adding a starting frame, the Video Generator creates a predetermined prompt. By default, this prompt is usually too complex for the generator, and we recommend you tweak it and make it yours. We’ve tried these:
A dreamy holiday donut production line where glossy donuts roll down glittering conveyor belts surrounded by glowing snowflakes and candy decorations.
A detailed shot of Santa Claus biting into a glossy red-glazed donut adorned with shimmering golden sprinkles. The focus is on the donut, with a slight indent where his teeth sink in, revealing the fluffy interior.
The key here is to try different modes based on the result you’re looking for and stick to one. For videos without human facial expressions, we usually go for Luma, Kling, or Runway and leave Minimax for scenes involving characters. Be open to any outcome—sometimes, the generator will surprise you with clips that are slightly different from your idea!
Add music and voiceovers with Tunes
Once your clips are ready, head over to Tunes’ library of AI-generated music to find the perfect soundtrack for your video. You can filter your results by different moods, genres, or BPM to narrow down your search—we’ve opted for a Christmas song here!
You can also generate AI voiceovers in different languages and tones, adapting your message to international audiences. Enter your script and choose a language and a voice.
Pro tip: To make certain parts of your script sound more natural, try quoting specific phrases.
—I’ve never tasted donuts as delicious as these!—he exclaimed excitedly.
Create your next campaign with our AI tools
Now that you’ve tasted what our tools can do for you and how to make the most out of them, it is your turn! Try them out and be open to the possibilities AI brings to the table. Follow our latest updates to be the first to know about our upcoming launches.
We’ll be back soon with more tools and features.
