5 Practical Tips for Mastering Black Friday Designs

By Freepik 3 weeks ago

Create Black Friday designs that sell with these 5 practical tips!

Black Friday is the most expected day of the year by businesses and shoppers. Everyone gets benefits: shoppers get discounts from businesses and the latter gain money. What you may not know is that, as a Freepik contributor, you also get benefits.

Millions of users download resources from Freepik to advertise their Black Friday sales. This means that your content is likely to be downloaded during the weeks before this day.

So, if you haven’t uploaded your Black Friday resources yet, what are you waiting for? Below we share with you 5 practical tips that will help you optimize your resources and get more downloads. 

1. Color palette

Black Friday is the perfect time for black lovers. Combine black with other colors such as red, yellow, white, or gold. This is the color palette par excellence and users easily identify it with Black Friday deals.  

Here are some examples of designs using these colors:

Color palette in black friday designs

black friday webinar landing page 3d yellow balloons
2. Be bold

Businesses use Black Friday to sell more. Don’t be afraid of bold images. In fact, large and legible fonts are preferred in this case.

For instance, Sans serif fonts have proved to work quite well in Black Friday resources. They communicate the message effectively, are clear and readable. 

 

black friday banner set, typical color palette

black friday flyer bold text

3. Keep it simple

Avoid adding too many details. A lot of information may break the communication. Opt for simplicity and make sure the message is clear, concise, and direct. Remember that Black Friday resources’ intent is to persuade users. 

The message must be hierarchically organized. Focus on the main idea, which is Black Friday, and make it the center of the composition. The reason is obvious: Black Friday converts. You can also emphasize the fact it’s a limited offer that only lasts one day.

simple black friday design

black friday simple but appealing design

 

4. Mind the composition

Black Friday compositions are usually symmetrical and include framed texts. Framing the text serves as a visual support and it leads the attention directly to what you want to emphasize. Keep the composition clear for successful communication.

framed text composition black friday

 

5. Go original

You can always go wild and add a unique touch to create outstanding resources that differ from the rest. Explore different effects (neon, watercolor stains, geometric shapes, stickers, paper effect, etc.) or even play around with colors. 

paper style black friday design

 

Thinking about a colorful Black Friday design? Yes, it’s possible:


colorful black friday design

Follow these tips, upload Black Friday content now and get ready to boost your downloads! Remember that you need to upload your designs in advance so our team can review them. Being clear, concise, and communicating information clearly is essential for mastering your Black Friday designs.

Is it your first time here and want to join us? Click on the green button below.

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